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AnalogFolk | Agency Profile, Contacts, AOR, Client Relationships




Service: digital content, creative

Main Telephone 020 7684 8444
Main Fax
Primary Address
20 Rosebery Avenue
London, London EC1R 4SX
England

AnalogFolk Contacts

Contacts (5/16)
Name Title City
Bill B. Founding Partner London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7684 8444
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 20 Rosebery Avenue
London, London
EC1R 4SX
England

Matt D. Founding Partner London
Fame R. Chief Technology Officer London
Roger H. Strategy Director London
Leanne G. Senior Account Director London

Client Relationships


Brand Service From To Media Spend
*** & ****** Digital 2018 present *******
******** Digital 2018 present *******
********* Digital 2018 present ***
*******.*** Digital unknown present *
****** Digital 2018 present *****

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Campaigns Imminent, Media Review Next? Pernod Ricard taps global creative, strategic digital AOR


CompanyPernod Ricard

Opportunity: The former vulnerable account has selected AnalogFolk Australia as its global creative and strategic AOR for Jacob's Creek as well as the global digital AOR for Pernod Ricard Winemakers. Digital is at the forefront of the company's marketing strategy, as Pernod looks to enhance its customer experience among the key millennial demographic. 

The agency will work along side Pernod Ricard's in-house digital team to deliver global digital execution 

This comes after shifting its EMEA teams last summer and appointing new agencies to its early 2015 after a new CMO entered the picture. 

Havas Media UK handles media planning and buying, but this is likely to change soon. 

Additional Information

Incumbent: Jacob's Creek previously worked with Havas Worldwide and Cummins & Partners.

Media Spend: Spent £1.14m during the first half of last year, mainly in outdoor. In 2015, the annual total was just shy of £4m with each half getting about £2m. TV was a higher priority in 2014.

Digital Breakdown: Pernod Ricard spent only £572k on digital channels last year, according to Pathmatics. This was, however, slightly higher than the year before which totaled £290k. Peak spending occured between February and April last year and again between September and December. 

Spend share split buying among ad networks (56%), site-direct (39%), DSPs (3%) and one per cent unknown sources. Impressions favoured ad networks (Amazon and Google) with 84% of impression share. DSP grew to 7% impression share despite a lower spend share. 

Top destinations were amazon.co.uk, mns.com, youtube.com and answers.com. 

Competitors: Diageo, United Spirits

Pernod Ricard
Building 12
Chiswick Park
London, London W4 5AN England 
0208 538 4000

Mr Christophe Lemarié
UK MD 
christophe.lemarie@pernod-ricard.com

Mr Paul-André Vacheron
​Rouss and Eastern Europe Marketing Director 
paul-andre.vacheron@pernod-ricard.com