AnalogFolk | Agency Profile, Contacts, AOR, Client Relationships
Service: digital content, creative
|Main Telephone||020 7684 8444|
|Bill B.||Founding Partner||London|
Sample of Associated Brands
|Matt D.||Founding Partner||London|
|Fame R.||Chief Technology Officer||London|
|Roger H.||Strategy Director||London|
|Leanne G.||Senior Account Director||London|
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Campaigns Imminent, Media Review Next? Pernod Ricard taps global creative, strategic digital AOR
Company: Pernod Ricard
Opportunity: The former vulnerable account has selected AnalogFolk Australia as its global creative and strategic AOR for Jacob's Creek as well as the global digital AOR for Pernod Ricard Winemakers. Digital is at the forefront of the company's marketing strategy, as Pernod looks to enhance its customer experience among the key millennial demographic.
The agency will work along side Pernod Ricard's in-house digital team to deliver global digital execution
This comes after shifting its EMEA teams last summer and appointing new agencies to its early 2015 after a new CMO entered the picture.
Havas Media UK handles media planning and buying, but this is likely to change soon.
Incumbent: Jacob's Creek previously worked with Havas Worldwide and Cummins & Partners.
Media Spend: Spent £1.14m during the first half of last year, mainly in outdoor. In 2015, the annual total was just shy of £4m with each half getting about £2m. TV was a higher priority in 2014.
Digital Breakdown: Pernod Ricard spent only £572k on digital channels last year, according to Pathmatics. This was, however, slightly higher than the year before which totaled £290k. Peak spending occured between February and April last year and again between September and December.
Spend share split buying among ad networks (56%), site-direct (39%), DSPs (3%) and one per cent unknown sources. Impressions favoured ad networks (Amazon and Google) with 84% of impression share. DSP grew to 7% impression share despite a lower spend share.
Top destinations were amazon.co.uk, mns.com, youtube.com and answers.com.
Competitors: Diageo, United Spirits
London, London W4 5AN England
0208 538 4000
Mr Christophe Lemarié
Mr Paul-André Vacheron
Rouss and Eastern Europe Marketing Director