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Allison+Partners | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone 0203 551 7761
Main Fax
Primary Address
The Brassworks
32 York Way
London, London N1 9AB
England

Allison+Partners Contacts

Contacts (5/6)
Name Title City
Scott A. Chairman & Chief Executive Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0203 551 7761
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: The Brassworks
32 York Way
London, London
N1 9AB
England

Susie H. Vice President London
Christina M. Director London
Sara S. Account Director London
Stephanie L. Account Manager London

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WinmoEdge

Digital, Hospitality Opps: The Ascott pushes UK brands with new PR from Allison+Partners


Singapore-owned serviced residence owners, The Ascott, awarded Allison+Partners the UK hospitality business. An initial one-year contract, the PR agency will focus on UK properties including their five Citadines hotel apartments and four-star hotel The Cavendish.

Pathmatics data shows inconsistent mobile and desktop spending for the past two years, with a significant drop last year. Omnichannel sellers with hospitality experience should fare well and should get in touch soon as the group preps for Q4 festive travellers. The Ascott's 'apart'hotels' appeal to millennials and parents while they also cater to individuals looking for luxury.

Media and digital agencies should also be alert longterm. Watch for UK-based marketing hires and strategy developments. H1 spending will roll into the end of the year before you know it.

Additional Information

Incumbent: William Murray Communications previously held the account.

Digital Breakdown: In 2015, according to Pathmatics, The Ascott spent £86k on mobile ads that generated over 20m impressions. Last year, spending decreased to £8.8k and was concentrated on desktop ads. Of those from 2015, 87% were placed through Google AdX's ad network. Top publishers included newsnow.co.uk, which nabbed 84%, along with express.co.uk and theargus.co.uk. 

Competitors: Fellow recent hospitality opps include Crest Nicholson.

The Ascott
168 Robinson Road
#30-01 Capital Tower
Singapore 068912
T: +65 6713 2888

Ms Daniela Codreanu
Operations Manager
daniela.codreanu@the-ascott.com

Ms Wyin Cheong Singapore-based
Director, Sales & Marketing
wyin.cheong@the-ascott.com