Allison+Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
|Main Telephone||0203 551 7761|
|Scott A.||Chairman & Chief Executive Officer||London|
Sample of Associated Brands
|Susie H.||Vice President||London|
|Sara S.||Account Director||London|
|Stephanie L.||Account Manager||London|
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Digital, Hospitality Opps: The Ascott pushes UK brands with new PR from Allison+Partners
Singapore-owned serviced residence owners, The Ascott, awarded Allison+Partners the UK hospitality business. An initial one-year contract, the PR agency will focus on UK properties including their five Citadines hotel apartments and four-star hotel The Cavendish.
Pathmatics data shows inconsistent mobile and desktop spending for the past two years, with a significant drop last year. Omnichannel sellers with hospitality experience should fare well and should get in touch soon as the group preps for Q4 festive travellers. The Ascott's 'apart'hotels' appeal to millennials and parents while they also cater to individuals looking for luxury.
Media and digital agencies should also be alert longterm. Watch for UK-based marketing hires and strategy developments. H1 spending will roll into the end of the year before you know it.
Incumbent: William Murray Communications previously held the account.
Digital Breakdown: In 2015, according to Pathmatics, The Ascott spent £86k on mobile ads that generated over 20m impressions. Last year, spending decreased to £8.8k and was concentrated on desktop ads. Of those from 2015, 87% were placed through Google AdX's ad network. Top publishers included newsnow.co.uk, which nabbed 84%, along with express.co.uk and theargus.co.uk.
Competitors: Fellow recent hospitality opps include Crest Nicholson.
168 Robinson Road
#30-01 Capital Tower
T: +65 6713 2888
Ms Daniela Codreanu
Ms Wyin Cheong Singapore-based
Director, Sales & Marketing