All Response Media | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning, response analysis
|Main Telephone||020 7017 1450|
|Main Fax||020 7017 1451|
All Response Media Contacts
|Andy S.||Owner & Chief Executive||London|
Sample of Associated Brands
|Ed F.||Planning Director||London|
|Tim C.||Finance Director||London|
|Maria Y.||Group Account Director||London|
|*********** - *******||Media Buying, Media Planning||2017||present||*******|
|******* - **** ***||Media Buying, Media Planning||unknown||present||*******|
|*******||Media Buying, Media Planning||2016||present||*|
|*** *** - **** ***||media buying & planning||1997||present||*******|
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Campaign Imminent: MADE.COM taps Fabula for brand strategy ahead of H2 TV, digital push
Subject: Digital, Online, Social, TV, H2.
Company: MADE.COM is an online designer furniture retailer based in London, England.
Opportunity: Hired as creative AOR after promoting Annabel Kilner from country manager to commercial director in January. Last year, the retailer saw a 50% growth rate and now wants to create a new strategic brand positioning.
Sellers should look for imminent H2 spending and campaigns globally as the retailer hopes to expand its presence in the UK, Europe and the US. All Response Media handles media planning and buying.
Incumbent: Albion handled creative.
Media Spend: Spends in outdoor, print, TV, digital and social.
Digital Breakdown: Moat reports that the furniture brand has run 35 standard ads with 623 publishers in the last year. Of those, 7% were published site-direct. Top destinations included housebeautiful.com, goodhousekeeping.com and preloved.co.uk.
In comparison, the brand ran 184 standard display ads with 1,270 publishers the prior year. Of those, less than one per cent were published site-direct. Top destinations here bhg.com, traditionalhome.com and veranda.com.
Target Audience: Co-Founder Ning Li recently said the retailer was targeting "increasingly globalised population. People who shop on MADE.COM are urban, affluent professionals who use iPhones, go to Starbucks, Zara, use Facebook and so on. Taste and cultural behaviour are getting more similar across countries."
Competitors: Startups in Europe are popping up everywhere as the online home furnishings and homeware market sees increasing demand and is experiencing incredible growth.
100 Charing Cross Road, London, WC2H 0JG 03442 571 888
Ms Andrea Moore
Ms Annabel Kilner