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AKA | Agency Profile, Contacts, AOR, Client Relationships




Service: media planning & buying, digital, creative

Main Telephone 0207 836 4747
Main Fax 0207 836 8787
Primary Address
Cambridge Circus
117 Shaftesbury Avenue
London, London WC2H 8AF
England

AKA Contacts

Contacts (5/9)
Name Title City
Joe A. Client Director London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0207 836 4747
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Cambridge Circus
117 Shaftesbury Avenue
London, London
WC2H 8AF
England

Neil H. Media Account Director London
David F. Account Manager London
Jonny S. Account Manager London
Tadas T. Digital Media Analyst London

Client Relationships


Brand Service From To Media Spend
********** ******* ***** Creative, Media Buying, Media Planning unknown present *******
******* ***** Media Buying, Media Planning 2016 present *****
*** - ****** Media Buying, Media Planning 2016 present ******
********** ****** - ****** Media Buying, Media Planning 2016 present *****
******* ******* ****** media buying & planning unknown present ******

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WinmoEdge

Account in Jeopardy: Ambassador Theatre Grp bolsters marketing before mid-year attendance (score 78)


Subject: Outdoor, Radio, Digital, TV, Press, Q1, Q2, Q4

Company: Ambassador Theatre Group (ATG) is a global theatre entertainment production company

Opportunity: Appointed Oliver Clark as group marketing director and Hervé Hannequin, who will head the newly-created client services division, as group customer officer.

Mr Clark is responsible for market research and strategy development, as well as customer and product coordination. Both interestingly join from AMV BBDO where they also held leadership positions.

A marketing relationship with AMV BBDO is not guaranteed just because of ATG's strong history with the integrated agency. This is especially since the theatre group's stakeholder, AKA in December 2015.

Relationships are unknown so ATG could still "stage" a review; digital and media agencies should "act" now to be considered. Keep in mind, like many media and entertainment groups, the theatre company depends on consistent foot traffic throughout the year so millennials are key.

Sellers should reach out to in-house leaders and theatre marketing experts at AKA for mid-year opportunities. Those in outdoor and digital should have the advantage. It's important to consider, last year, ATG saw desktop digital growth with spending spikes in H2, according to Pathmatics.

Additional Information

Experience: Clark has a strong history with AMV BBDO, five years as group marketing director, where he worked on major brands including The Red Brick Road.

Hannequin, also from AMV BBDO, has worked in marketing for 25 years. His clients consisted of Samsung. He specialises in strategy, digital, integrated marketing and brand development.

Media Spend: £680k mostly spent on outdoor in 2016. The company spends consistently throughout H1 with spikes in Q4.

Digital Breakdown: ATG spent close to £316k on digital channels last year, according to Pathmatics. Most pounds were spent on desktop, with some put towards mobile ads, to gain 10.8m impressions. A site direct strategy was preferred and top publishers included whatsonstage.com, scotsman.com and manchestereveningnews.co.uk.

Comparatively, in 2015, £107k was spent to gain 14.7m impressions. There was slightly more programmatic placement this year and mobile was actually the favoured channel. 

Target Audience: Musical and theatre lovers across the UK including baby boomers, millennials and families. 

Competitors: The Mayflower Theatre.

Ambassador Theatre Group
2nd Floor
Alexander House
Woking
Surrey GU21 6EJ
T: 0148 3545 800

Mr Oliver Clark
Group Marketing Director
oliverclark@theambassadors.com 

Mr Hervé Hannequin
Group Customer Officer
hervehannequin@theambassadors.com