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Adam&EveDDB | Agency Profile, Contacts, AOR, Client Relationships




Service: creative

Main Telephone 0207 258 3979
Main Fax
Primary Address
12 Bishops Bridge Road
London, London W2 6AA
England

Adam&EveDDB Contacts

Contacts (5/44)
Name Title City
James M. Founder & Group Chief Executive Officer - UK London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0207 258 3979
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 12 Bishops Bridge Road
London, London
W2 6AA
England

Richard B. Chief Creative Officer London
Tammy E. Joint Chief Executive London
Matthew G. Joint Chief Executive London
Alex H. Chief Strategy Officer London

Client Relationships


Brand Service From To Media Spend
***** *** - **** ****** ****** **** creative unknown present ***
***** *** - **** creative 2015 present *******
***** *** - ******** **** creative unknown present *
***** *** - ******** ***** ****** creative unknown present *
***** ********* creative unknown present *

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Account in Jeopardy - Score 78: FA hires new marketing boss, promotes digital director


 

Microsoft marketing veteran Georgina Lewis as head of marketing. FA consultant Ed Coan will act as interim head until she officially begins 27 February. Lewis will fill a marketing void that was left when former director Russell James was promoted to digital engagement director earlier this year.

The two hope to extend the brand beyond their usual audience and target younger football lovers through digital channels. Just last summer, the organisation worked with their shirt sponsor Pathmatics reports that the FA massively increased desktop spending last year.

Omnichannel sellers should shoot to score mid-year revenue that will run into H2. These marketing hires were a long time coming since they appointed Adam&Eve/DDB consistently works on creative, but no word yet on a media AOR. 

In the meantime, check out these additional football opps: PlayFootball also hiring a marketing head.

Additional Information

Experience: Lewis joined Microsoft in 2004 as a marketing manager. During her climb to the top, she developed skill in digital, multi-channel, B2B and strategy development.

Media Spend: In 2015, the FA spent £156k on radio, press and digital with peaks occurring in Q3-4. H1 2016 has seen similar spending with radio (£36.7k) and press (£27k) gaining the most.

Digital Breakdown: With spending ripples throughout Q1-3, the FA dropped £404k on desktop to gain over eight million impressions. All were placed site direct and top publishers included time.com, mumsnet.com, dailymail.co.uk and wikia.com.

This is different from the programmatic placement strategy of 2015 that saw £9.8k generate 3.4m impressions.

Target Market: Football lovers of all generations: men, women and kids.

The Football Association
Wembley Stadium
London HA9 0WS
T: 020 7745 4545

Ms Georgina Lewis begins 27 Feb.
Head, Marketing
Email will likely be georgina.lewis@thefa.com

Mr Russell James
Digital Engagement Director
russell.james@thefa.com