AMV BBDO | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||020 3787 0100|
|Main Fax||020 7616 3600|
AMV BBDO Contacts
|Ian P.||Chief Executive Officer||London|
Sample of Associated Brands
|Paul B.||Chief Creative Officer & Chairman||London|
|Bridget A.||Joint Chief Strategy Officer||London|
|Cilla S.||Group Chairman & Chief Executive Officer||London|
|Michael P.||Deputy Chairman & Chief Marketing Officer||London|
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Digital, TV Opps: PepsiCo poaches Kellogg's marketer to be director for WESA Grains
Mega-food-conglomerate, vulnerable account is in the middle of a review process so this is a last-minute reminder for agencies to munch on these brand opps, across PepsiCo's massive portfolio, before it's all gone.
Pathmatics shows, the oats brand considerably increased its video spending and integrated more site direct placement last year. This won't go away anytime soon. Don't spend months GRUELing over pitches as there is little time to waste.
Sellers eat up-- Quaker is looking to pull in multiple generations of oatmeal lovers, particularly with digital. Rivals listed below have made major moves in the last few months so a steep battle for market control is ahead. AMV BBDO handles creative, for now.
Experience: Cumming was with the Kellogg company since 2007 and climbed to global marketing director for Camelot. Her specialities include brand management, FMCG, integrated and marketing strategy.
Media Spend: In 2015, PepsiCo spent over £9.7m on TV (£7.9m), outdoor (£1.1m), cinema, press and radio. In H1 2016, the media budget doubled. During this time, the company spent £9.1m with TV and outdoor again gaining the most.
Digital Breakdown: According to Pathmatics, Quaker Oats spent £83k on video ads, last year, to gain 6.3m in impressions counts. A split DSP (47%) and site direct (41%) strategy was preferred. Peaks occurred in Q1 and Q4, while top destinations were msn.com, youtube.com and tfl.gov.uk.
This is a significant increase from 2015 when £31k was spent on video adverts that generated 2.9m impressions.
Target Audience: Baby boomers, on-the-go individuals, parents and kids.
Competitors: Kellogg's, which is General Mills planning spending and Post.
450 South Oak Way
Berkshire RG2 6UW
T: 0118 916 0000
Ms Sarah Cumming
European Senior Marketing Director - WESA Grains