Smoking Gun PR | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations & communications
|Main Telephone||0161 839 1986|
Smoking Gun PR Contacts
|Rose A.||Account Director||Greater Manchester|
Sample of Associated Brands
|Jacqueline B.||Social Media Account Director||Greater Manchester|
|Jessica E.||Social Media Community Manager||Greater Manchester|
|Alex T.||Creative Manager||Greater Manchester|
|Zara L.||Senior Account Executive||Greater Manchester|
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Close Watch - Score 56: Holt Lloyd International shifts head marketer
Subject: Male Engagement, Over 35s, Paid Social, Press, Digital.
Company: Holt Lloyd International, a car care products manufacturer of brands Holts, Simoniz, Redex and Prestone.
Opportunity: Lost its three-year marketing director Ben Johnson this month, so agencies should look for a new window of opportunity in the horizon. Newly promoted Marketing Manager Claire Fenton, who has spent the last three years as the EMEA group brand manager for Holts and Prestone brands, has taken over all of Johnson's responsibilities.
Johnson has spent the last few years developing new brand strategies, reinventing an online presence and developing a new digital strategy, all while transforming the company's strategy from sales-led to marketing driven.
Last June, Holt Lloyd retained Smoking Gun PR to its B2C and B2B communications business without a pitch to help bolster all of the brands' digital presence. Summer is the company's prime period, so be sure you're engaging in time for planning for 2017 in late 2016.
Target Audience: Core demographic of males 35+. A recent survey of 1,012 car owners showed that 43% still prefer to take on the job of washing their cars themselves, helping the Simoniz brand target these car owners.
Digital Breakdown: Pathmatics shows one video ad that has generated 379k impressions on Halfords.com after Holt Lloyd spent just £20k. Last year has no activity recorded.