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PHD North | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone 0161 237 7900
Main Fax 0161 237 7901
Primary Address
53 Kings Street
Manchester, Greater Manchester M2 4LQ
England

PHD North Contacts

Contacts (5/13)
Name Title City
Rob N. Managing Partner Greater Manchester
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0161 237 7900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 53 Kings Street
Manchester, Greater Manchester
M2 4LQ
England

Mark W. Media Performance Director Greater Manchester
Lorraine J. Managing Partner, Futures Greater Manchester
Andrew H. Planning Director Greater Manchester
Ray D. Digital Account Director Greater Manchester

Client Relationships


Brand Service From To Media Spend
****** ********* *** - ******** media buying & planning 2010 present ******
**** - **** *** Media Buying, Media Planning 2010 present ******
******* Media Buying, Media Planning unknown present ******
******* ****** ******* Media Buying, Media Planning unknown present *
****** Media Buying, Media Planning unknown present *

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WinmoEdge

Male Digital Engagement Opps: Footasylum ups ad spend this B2S season


Subject: Digital, Video, Social, Online, Male Engagement. 

Company: Footasylum, a leading streetwear and footwear brand with more than 40 high street stores. 

Opportunity: On the heels of promoting its own eCommerce marketer Joe Turner to head up digital marketing efforts, the brand has spent £20k this year, according to Pathmatics. Marking the first year the brand has been on the digital map, targeting strategies have been all over the place.

On desktop (chart seen to the right), the brand ran mostly indirect on sites including mangareader.net, ebay.co.uk and flightradar24.com. So far these efforts have won the brand more than 3m impressions. Mobile, which was skewed more towards site-direct (88%) had only 648k impressions on sites such as goal.com, aol.com and 123srv.com. 

Video has also seen a site-direct-led strategy (76%) with ads appearing on sites scotsman.com, tvguide.co.uk and kizi.com. 

As we approach the key Christmas shopping and gifting season, look for more pounds here and elsewhere. Be sure you're part of planning (Q1) ahead of next year's back-to-school season (August and early September), as well. 

Note the brand is pushing forth efforts to be a national retailer and could be ready for bigger campaigns by early 2017, so sellers (and agencies) in other areas would do well approaching, too. 

PHD Manchester handles media planning and buying. 

Additional Information

Target Audience: Male students, Under 18s, sports enthusiasts 

Competitors: JDSports.co.uk, Topman, River Island and Schuh.co.uk.

Footasylum
​Unit M3 Heywood Distribution Park Pilsworth Road
​Heywood Lancashire OL10 2TR
01706 714299

Mr Joe Turner
Digital Marketing Lead
joe.turner@footasylum.com

Mr Mike Wallwork
​Head of Ecommerce
mike.wallwork@footasylum.com

Mr Mark Worth
Performance Account Director
mark.worth@phdnetwork.com

Mr Craig McDonald
Media Manager
craig.mcdonald@phdnetwork.com