GyroHSR | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising, b2b, digital
|Main Telephone||0161 876 5522|
|Main Fax||0161 876 5533|
|Theresa B.||Group Account Director||Greater Manchester|
Sample of Associated Brands
|Steph D.||Group Account Director||Greater Manchester|
|Matt C.||Creative Director||Greater Manchester|
|Jon B.||Art Director & Digital Designer||London|
|Jim S.||Creative Strategist||Greater Manchester|
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Agency Opps: The University of Salford launches Q4 integrated campaign
Subject: Digital, Video, TV, OOH, Radio, Cinema.
Company: The University of Salford, a public research university located in Salford, England.
Opportunity: After we told you a multi-channel campaign across these channels would take place.
Agencies - start approaching in Q1 to be ahead of next year's H2 campaign since the school began looking for an agency in April. Note that this year's big ad push was a little later than usual, since 2015 saw its biggest spending period in late summer.
Target Audience: Currently, the student body of the university consists of 55% female and 45% male.
Digital Breakdown: Per Pathmatics, Salford spent only £10k last year on digital and has more than doubled this to £22k so far this year. Most of its ads were on desktop, with 58% publishing through an SSP and only 15% site-direct.
Top destinations on digital this year included nme.com, targetjobs.co.uk and youtube.com.
University of Salford
The Crescent Salford
Manchester, Greater Manchester M5 4WT England,
0161 295 5000
Ms Hannah Burchell
Associate Director of Marketing
D: 0161 295 2596
Mr John McCarthy
Executive Director of Marketing & External Relations
D: 0161 295 5124