McCann Manchester | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||01625 822 200|
|Main Fax||01625 820 609|
McCann Manchester Contacts
|Jenny O.||Digital Media Director||Cheshire|
Sample of Associated Brands
|Monica T.||Head, Digital||Cheshire|
|Louise J.||Talent & Development Director - Dare, Elvis, Citizen & Identica||Cheshire|
|Michael C.||Deputy Creative Director||Cheshire|
|Carol S.||Business Development Director||Cheshire|
|**** ******||Media Buying, Media Planning||unknown||present||********|
|********** *** - *******||integrated||2016||present||*******|
|***** ****** - ***** ****||creative||unknown||present||*******|
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Campaign Imminent: Former vuln. account Argos Financial taps creative AOR
Subject: TV, Digital, Outdoor, Agency Opportunities, Parents, Women, Fashion, Grocery.
Company: Sainsbury's to form 'Sainsbury's Argos'.
Update (17 Jan.): The last April. Like we said earlier this year, the merger with Sainsbury's may need to even more changes concerning media partners, so keep trying.
Sellers should ready for imminent campaigns for the Argos financial business
The following was originally published on 04 Jan
Opportunity: Sainsbury's. Vowles had joined Argos three years prior. Agencies trying to win the account should be talking to Brand Strategy and Marketing Planning Director Dan Elton.
Both retailers just ended their biggest spending period (Q4) and will begin planning for SS17 and Q4, so be sure you're reaching out to media planners. The acquisition makes it unclear if Argos will switch over to Sainsbury's agencies Mindshare.
Media Spend: Argos spent £100m in 2015 with £22m in Q2 and £48m in Q4. TV and press are the largest channels. The first half of 2016 saw Argos reach £35m with £23m in TV. Sainsbury's Supermarkets spent £127m in 2015 with £36m in Q1 and £38m in Q4. The first half of 2016 totalled £57m. TV, press and direct mail are the largest channels.
Digital Breakdown: Per Pathmatics, Argos spent £9.4m on digital channels last year with peaks in Q2 and Q4.This was up from the £5.6m spent during 2015. Sainsbury's spent £11m last year with the most in Q4.The prior year, the retailer had spent just £4m on digital.
Argos gave most of its money (89% of spend share) to direct publishers, but direct only accounted for 33% of the 728m impressions. Ad networks made up the majority of these (63%) with only 10% of the budget. Top sites were youtube.com, ebay.co.uk, avforums.com and netmums.com.
Sainsbury's also gave the majority of its money (96% of spend share) to direct publishers, which accounted for 66% of the 506m impressions. Top sites were nearly the same including youtube.com, ebay.co.uk and adding itv.com, msn.com and independent.co.uk.
489-499 Avebury Boulevard
Milton Keynes, Buckinghamshire MK9 2NW England,
01908 690 333
Mr Dan Elton
Brand Strategy and Marketing Planning Director
Ms. Sarah Ellis
Head, Marketing Strategy, Sainsbury's
Ms Holly David
Publishing Manager, Sainsbury's