Generate Sales Leads by Tracking Accounts on the Move: 11/27 Recap

Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum? Whether you’re in ad sales, sponsorship or agency new business, following the latest agency shifts can keep your loss low by staying ahead of the competition. For starters, ad and sponsorship sellers who keep track of agency shifts can use that knowledge to maintain relationships with media decision makers, knowing when they have lost or won an account, and using that information to secure new revenue. While agency new business can keep track of these shifts to gain a competitive advantage. So, to help you turn their loss into your gain, we have compiled a list of our top ‘Accounts on the Move’ for the past week. Want to learn more about each of these agency shifts? Start your free trial of Winmo today!  Whitbread PLC has brought on Bonfire Creative Intelligence to develop the branding for their new restaurant brand Cookhouse & Pub. Cafedirect worked with Family (and friends) on its new rebrand. Debenhams Retail has chosen Mother London to run strategy, creative and design as the lead agency. Nando’s has appointed Livity to its creative roster. Formula One is reportedly on the hunt for its first global media agency to grow the sport and gain new fans. PSA Group has extended its new relationship with MediaCom UK. Carlsberg UK has added to its changing agency roster with the appointment of LIFE as its below-the-line agency. Ulta Beauty has recently appointed McCann London as lead creative agency and decided to put MullenLowe Mediahub Global in charge of media planning. Betway is reportedly reviewing their media account, ending its partnership with Starcom in the UK. Maserati has appointed Accenture Interactive as global experience agency of record. The Lego Group has consolidated global media at...

Generate Sales Leads by Tracking Accounts on the Move: 11/20 Recap

Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum? Whether you’re in ad sales, sponsorship or agency new business, following the latest agency shifts can keep your loss low by staying ahead of the competition. For starters, ad and sponsorship sellers who keep track of agency shifts can use that knowledge to maintain relationships with media decision makers, knowing when they have lost or won an account, and using that information to secure new revenue. While agency new business can keep track of these shifts to gain a competitive advantage. So, to help you turn their loss into your gain, we have compiled a list of our top ‘Accounts on the Move’ for the past week. Want to learn more about each of these agency shifts? Start your free trial of Winmo today! Muller has decided to continue its partnership with the National Basketball Association. Lenor Fabric Softener has appointed CHI & Partners to its pan-European ad account. Crimestoppers Trust has redesigned a new identity with help from The Team. BrewDog has reportedly introduced a new drink in response to the U.S.’s decision to withdraw from The Paris Agreement. Natural History Museum has reportedly appointed OurKidBrother to their Entertainment Supplier Roster. Pip & Nut recently introduced a new line of almond drinks with help from B&B Studio for the design. Intuit‘s QuickBooks (QB) has tapped TBWA as global creative AOR. Jack Daniels‘ Taste of Tennessee campaign made its way to London, Birmingham and Glasgow with Amplifi UK. Need more analysis on these account shifts? Get access to Winmo and WinmoEdge...

[FREE EBOOK] How to Get Sponsorship for Your Event

Most events, from Glastonbury to your local primary school jumble sale, rely on sponsorship to take care of their costs. Sponsorship is the simple exchange of access to your audience for some investment of goods, services or cash — and for event organisers, finding and securing corporate sponsors is the most important work event managers do. From conferences to music festivals to sports teams, corporate sponsorship by brands is a great two-way-street for promotion and advertising. DOWNLOAD YOUR FREE EBOOK If you’re not sure how to find sponsors, or how to get them on board once you know who you want to partner with, our free guide will take you through the process from end-to-end. If you’re more experienced, you can feel free to dip into it and read up on things you may have forgotten. Either way, we hope you enjoy reading and...

Higher Education Opportunities Study Guide

Sit up straight and pay attention because there will be a test on this later. Since the first deadline for UCAS applications was last week, we thought now would be a good time to direct your attention to some opportunities that involve institutions of higher education. Consider this the York Notes version. University of Bath – PR Services | PR Agencies | Sponsorship https://dv.thelistonline.co.uk/hubnews/articles/26815 The University of Bath’s Sports Training Village hosts the British Modern Pentathlon Championships in 2017, though the venue has been the home of British Olympians for almost 20 years. The school has put work out for tender among public relations agencies and consultants to represent the University of Bath’s Department of Sports Development and Recreation, along with the Sports Training Village and the “TeamBath” brand, from summer 2017 to summer 2020. So whether you pronounce it to rhyme with “Kath” or you pronounce it wrong, you have until 2nd February to get your paperwork in order. Deadline: 2nd February University of Huddersfield – Media | Advertising | OOH | Broadcast https://dv.thelistonline.co.uk/hubnews/articles/26830 The Times’ named the University of Huddersfield Higher Education University of the Year in 2013, and in 2015 Prince Andrew became Chancellor. Now the West Yorkshire university is looking for an agency to handle its out of home advertising—on public transport vehicles and in stations and stops, along with roadside and social areas—and radio and broadcast advertising for the next three years. Deadline: 6th February University of Warwick – Creative | Design | Agency https://dv.thelistonline.co.uk/hubnews/articles/26825 The University of Warwick, best known to me as the first choice on my UCAS application which rejected me almost as soon as it...

UK Agency Awards 2016

The Emirates Stadium has seen some amazing spectacles – it’s only a month since Liverpool and Arsenal played out a thrilling 4-3 game to open the season – and last night it provided a wonderful backdrop for the UK Agency Awards. Winmo was the presenting sponsor of the Most Impressive Agency Growth Award, which our own Dave Currie handed out at the end of the night (scroll to the end to see who won it). Here’s the full rundown of the winners and the agencies who earned commendations. Heartfelt congratulations to everyone whose work was up for consideration. BEST RESEARCH STUDY (FOR AGENCY PROMOTION) icuc.social & Kick It Out – Tackling Social Media Hate Crime in the English Premier League – Winner The ID Comms 2016 Global Media Transparency Report The Useful Brands Playbook by 383   BEST SOCIAL MEDIA CAMPAIGN (FOR AGENCY PROMOTION) Brainlabs – Retargeting Works – Winner   BEST SEARCH CAMPAIGN (FOR AGENCY PROMOTION) Top Line Communications – Growth Through SEO – Winner   BEST EVENT (FOR AGENCY PROMOTION) BEcause – Experiential Marketing Masterclass – Winner Canvas Conference by 383 iris – South by South East Omobono – Virtual Reality Event – The Shape of Things to Come   BEST CONTENT MARKETING (FOR AGENCY PROMOTION) BEcause Experiential Marketing & Highlight PR – Winner Cocoon – Luxury Trends Report Got A Toolkit? – A Whitepaper Spearheading Acuity’s Inbound Marketing Programme   BEST AGENCY WEBSITE Adido – Agency Website BEcause Experiential Marketing – becausexm.com Cyber-Duck – Brand and Website Evolution Greenwood Campbell – Greenwoodcampbell.Com iris – iris-Worldwide.Com – Winner   BEST AGENCY CREDENTIALS iris – The Annual Jackanory...

Time-Saving Tips for B2B Sales Prospecting

Work smarter not harder is how the saying goes, and when it comes to B2B sales prospecting this couldn’t ring more true. Time is valuable so to wasting it researching contact information or targets that don’t align with your offerings just doesn’t make sense. Your time is better spent having a great conversation or drafting the perfect proposal. How can you avoid pursuing leads that don’t go anywhere? Here are four tips I give all of my B2B sales team clients to maximise their prospecting productivity. Know Your Product, And Your Audience Knowing your product inside and out as well as establishing yourself as a market expert is going to help you define a target area of prospects based on who you will be able to help the most. The scatter approach, otherwise known as throwing everything against the wall and hoping that something sticks, is definitely the opposite of efficient B2B sales prospecting. Defining your prospect criteria and then looking for actionable insights on why and when to call will give you a leg up on the competition. Keep Your Pipeline Full of Qualified Opportunities If you know what qualities your highest-converting sales prospects share, you can use them to map out new opportunities with similar targets. A B2B sales intelligence tool like Winmo, the UK’s newest prospecting platform, is designed from the ground up with prospecting efficiency in mind. Over time, Winmo progressively maps your search history and then delivers recommendations that align with your current targets. Just as online retailers save you time by serving you relevant recommendations, Winmo understands which brands and agencies are right up your street, and points you in...
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