Decision Makers On the Move Tracker: 11/27 Recap

To help you strike while the iron is hot, we’ve compiled this list of top decision makers on the move from last week. Pro Tip: Keep in mind that when fresh talent takes the reigns, they tend to evaluate current efforts and start making changes within a three to 12 month window. Keep track of these shifts and start engaging new decision makers right away, you have a major advantage to secure new work and revenue ahead of your competition. Want the emails and phone numbers for these decision makers? Find them in Winmo. Start your free trial today! Joules Clothing has recently appointed Head of Brand and Marketing Services Richard Midgley and Head of Product Marketing and Campaign Planning Ian Mackie. Vauxhall Motors appointed Deputy Chief Executive Officer Pascal Brasseur for Opel Vauxhall Finance. Genius Foods has lost former Marketing Director Steve Clarke.  NubyUK has promoted Sales and Marketing Director Mark Dolan.  Homeserve has promoted Chief Executive for the UK Martin Bennett, Director of Digital Neil Westlake-Guy, CMO Joanne Brading and Thomas Rebel. Cooperative Food has appointed Matt Atkinson as chief customer officer. Betway recently appointed Gilles Catteeuw as Brand Manager International Markets and Paul Adkins as Marketing and Operations Director. Bissell has yet to announce a replacement for director of sales and marketing for the UK since Tracey Scully departed. Unite Students has appointed Tracey Scully as Sales and Marketing Director. Unilever’s Paul Polman prepares to vacate the role of chief executive within the next 18 months. Steinhoff has reportedly appointed Alexander Bartholomew, formerly of The Range, to lead digital and eCommerce. easyfundraising has yet to replace Chief Marketer Andrew Gradon and promoted Luke Tuckey to retail marketing manager. Rated People hires B2B Marketing Manager Lauren Schmitt, Head of CRM Ruby Heera and Affiliate Marketing Manager Alfie Bektas. HobbyCraft has lost CEO...

Generate Sales Leads by Tracking Accounts on the Move: 11/27 Recap

Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum? Whether you’re in ad sales, sponsorship or agency new business, following the latest agency shifts can keep your loss low by staying ahead of the competition. For starters, ad and sponsorship sellers who keep track of agency shifts can use that knowledge to maintain relationships with media decision makers, knowing when they have lost or won an account, and using that information to secure new revenue. While agency new business can keep track of these shifts to gain a competitive advantage. So, to help you turn their loss into your gain, we have compiled a list of our top ‘Accounts on the Move’ for the past week. Want to learn more about each of these agency shifts? Start your free trial of Winmo today!  Whitbread PLC has brought on Bonfire Creative Intelligence to develop the branding for their new restaurant brand Cookhouse & Pub. Cafedirect worked with Family (and friends) on its new rebrand. Debenhams Retail has chosen Mother London to run strategy, creative and design as the lead agency. Nando’s has appointed Livity to its creative roster. Formula One is reportedly on the hunt for its first global media agency to grow the sport and gain new fans. PSA Group has extended its new relationship with MediaCom UK. Carlsberg UK has added to its changing agency roster with the appointment of LIFE as its below-the-line agency. Ulta Beauty has recently appointed McCann London as lead creative agency and decided to put MullenLowe Mediahub Global in charge of media planning. Betway is reportedly reviewing their media account, ending its partnership with Starcom in the UK. Maserati has appointed Accenture Interactive as global experience agency of record. The Lego Group has consolidated global media at...

Generate Sales Leads by Tracking Accounts on the Move: 11/20 Recap

Nobody likes to lose. To be more specific, nobody likes to lose business. So, how do you keep that loss at a minimum? Whether you’re in ad sales, sponsorship or agency new business, following the latest agency shifts can keep your loss low by staying ahead of the competition. For starters, ad and sponsorship sellers who keep track of agency shifts can use that knowledge to maintain relationships with media decision makers, knowing when they have lost or won an account, and using that information to secure new revenue. While agency new business can keep track of these shifts to gain a competitive advantage. So, to help you turn their loss into your gain, we have compiled a list of our top ‘Accounts on the Move’ for the past week. Want to learn more about each of these agency shifts? Start your free trial of Winmo today! Muller has decided to continue its partnership with the National Basketball Association. Lenor Fabric Softener has appointed CHI & Partners to its pan-European ad account. Crimestoppers Trust has redesigned a new identity with help from The Team. BrewDog has reportedly introduced a new drink in response to the U.S.’s decision to withdraw from The Paris Agreement. Natural History Museum has reportedly appointed OurKidBrother to their Entertainment Supplier Roster. Pip & Nut recently introduced a new line of almond drinks with help from B&B Studio for the design. Intuit‘s QuickBooks (QB) has tapped TBWA as global creative AOR. Jack Daniels‘ Taste of Tennessee campaign made its way to London, Birmingham and Glasgow with Amplifi UK. Need more analysis on these account shifts? Get access to Winmo and WinmoEdge...

Decision Makers On the Move Tracker: 11/20 Recap

Decision maker shifts are a tried and true signal of new business opportunities for media/marketing sales professionals. Winmo’s research analysts have found that personnel movement, especially new hires and first-time chief marketing officers, are the number one predictive indicators that agency changes, media spending shifts and new martech investments will occur. To help you strike while the iron is hot, we’ve compiled this list of top decision makers on the move from last week. Pro Tip: Keep in mind that when fresh talent takes the reigns, they tend to evaluate current efforts and start making changes within a three to 12 month window. Keep track of these shifts and start engaging new decision makers right away, you have a major advantage to secure new work and revenue ahead of your competition. Want the emails and phone numbers for these decision makers? Find them in Winmo. Start your free trial today! Go Outdoors has lost CEO Chris Matthews. Gala Coral Group gained a new CEO. Jaguar Land Rover has hired auto marketing veteran Felix Bräutigam as CMO to replace Gerd Mäuser. Dice has yet to find a replacement for Marketing Director Jamie Bowler. Spiceworks hired Marketing Director for EMEA Jamie Bowler. Taylor Wimpey‘s UK Head of Marketing Steve Twigg is the latest addition to this growing team. Cote Restaurants has switched leadership again with veteran marketer Susanna Collier taking over. Speedy Services appointed Marketing Director Karen Whittingham. Northgate Plc adds to their recent decision maker changes with Rachael Laurie as marketing director. Specsavers Optical Group has added Head of Marketing Keith Gulliver to this year’s leadership changes. Post Office continues to bolster its team with the appointment of Director of Marketing Communications Barbara Kuhr. Allied Bakeries has promoted...

How to Get the Most Out of Your Advertising, Marketing and Promotions Software

As with most things in life, when it comes to your marketing and advertising software, what you get out depends on what you put in. Knowing what you want to get out of your software platforms is the most effective way to make sure you actually get the software that’s right for you. Understand Your Clients’ Goals Know what you want to achieve with your marketing agency; software choices should be based on your/your clients’ goals. If the goal is greater engagement or reach over social for your clients, that’s going to dictate a different set of tools compared to driving new business for your agency. Some platforms offer solutions to help you meet several goals with one purchase. These can be effective, especially for agencies with an eye on expenditures, but non-specialist tools often lack the firepower needed to do a specialist’s job. There’s a reason Adobe PhotoShop and MicroSoft Paint don’t cost the same amount, and you’ll probably find the tools with the steeper learning curve are generally the more powerful. Data Storytelling They say what gets measured is what gets done. In most software that means getting familiar with the reporting dashboard it provides. For agencies, understanding the measures that are important for your clients is essential to selecting the right tool. Reporting has become so important over the last 20 years that most platforms are developed with meaningful reporting built in. Clients don’t want to hear about activities, they want bottom line results that justify the money they’re spending with your agency. Unless you have a data scientist or a team capable of interpreting data, intuitive...

Advantage You: How to Baseline Business Intelligence Tools

Serving up leads and sales is easy with the right sales intelligence. Knowing what you want in a platform, however, can prove to be a bit more challenging (think trying to take down Serena Williams or Andy Murray: Not an easy task!). We thought we’d break it down a bit, giving you the top four tips for finding your must-have sales resource. Human-verified data While a machine can serve you tennis balls to help up your game, one thing technology can’t do accurately is verify data for prospecting. The people checking the data in your business intelligence solution should understand how you’re going to use the information to ensure the data they gather is up to date and useful. Some providers data-scrape websites or social media communities for contact information. But if there’s no verification by actual humans, then the contact information you get could be out of date, inaccurate, or just wrong. Like strawberries and sour cream, or cucumber sandwiches in principle. Relationship mapping The ideal business database contact platform needs to break down the who’s who for you in a way that’s accurate, valuable, and easy to understand. You shouldn’t have to guess which agency and marketing contact is working with which brand. Bigger corporations often have multiple marketing divisions, each dealing with individual brands. Sometimes getting the contact information for the CMO of Nissan UK will be less helpful than getting the contact information for the SVP of marketing for the Nissan Micra team. Unless you’re looking for a conversation that ends with “you cannot be serious,” let your sales intelligence platform serve up something you...
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