The #1 Sponsorship Mistake and How to Avoid It

Looking for sponsorship opportunities? Watch our webinar as Brian McCue discusses the #1 sponsorship mistake and how improve your outreach by avoiding it. An extension to our Webinar in April, Tips and Tricks for Building an Effective Sponsorship Pipeline, we’ll take a deeper dive into the Sniper Approach and discuss how to use this strategy to acquire more engaged conversations with top prospects. In the webinar, you’ll get a sneak peek at our latest sales intelligence platform, Winmo, and learn how to leverage tools like this to quickly identify who to connect with, and the best time to do so. We will also discuss how to: – Create messaging that entices an immediate response – Build hyper-targeted prospect lists that include sponsorship titles – Identify a reason to engage with top decision-makers Presented by: Brian McCue, Director of Sponsorship Sales, List Partners Inc.  |  Jennifer Groese, Director of Marketing, List Partners...

5 Proven Practices of Great Ad Sellers

What separates a good sales person from a great one? Find out in our webinar, “5 Proven Practices of Great Ad Sellers,” as we discuss how to elevate your ad sales career to new heights. Whether you sell or manage a team that sells media – from digital to print, programmatic to native, or television to out of home – you’ll come away with specific actions that any determined sales person can apply to unlock their full potential, including: How to get more appointments with prospects who don’t believe they need to see you How to open the mind of a prospect so they will listen and be persuaded How to encourage prospects to tell you what they really think, rather than hide their objections Presented by: Dan Ambrose, MediaPost’s Masters of Media Selling Instructor  |  Jennifer Groese, Director of Marketing, List Partners...

Productivity Hacks to Win New Business

Presented by: Dave Currie, President, List Partners Inc. | Dan Catomeris, Sr. Manager, Customer Success at Docurated What tools should you be using to win agency new business? With so many technology platforms emerging each day, it can be overwhelming to find exactly what you need. In this complimentary webinar, you’ll learn about the newly launched resources your peers are using to engage with top prospects and win new accounts. The discussion will also include insights on how to identify new business that’s worth pursuing and subsequently, how to measure the engagement and value of those...

Tips and Tricks for Building an Effective Sponsorship Pipeline

Presented by: Brian McCue, Director of Sponsorship Sales of The List | Jennifer Groese, Director of Marketing of The List With $20 Billion dollars being spent on sponsorship in 2014, companies are looking to see how they can get a piece of the pie. With a variety of techniques used in obtaining new partnerships, we’ve seen companies be most successful when they are able to: clearly define their target audience, invest in resources to support their success and have a solid plan in place to engage potential partners. A similar arrangement to what Brian presented at the 2015 IEG Conference, this Webinar will discuss this technique in detail, in addition to covering: How to target your audience using the Shotgun vs. Sniper approach and the benefits that come with it. The importance of having resources like: CRM, Company Insights and Prospect Identification tools in place (including exclusive non-profit offerings). Creative examples of emails and subject lines to capture a prospects...

Agency Search Consultant Panel: Advice for New Business

Presented by: Russel Wohlwerth, Owner of External View Consulting Group | Lorraine Lockhart, President of RCG Consulting | Dave Currie, President & CMO of The List While the role of agency search consultants differs based on each client’s needs, one consistent element that agencies need to focus on is reaching these consultants and standing out as the best candidate for the project. Now, how do you do that? This webinar explains the criteria that search consultants look for in an agency and the best ways to position yourself in order to differentiate your service offerings from larger, and even smaller, competitors. Lorraine Lockhart and Russell Wohlwerth will provide tips on the changing relationships between agencies and brands, as well as provide insight on what you should — and should definitely not do — if you want to earn a coveted spot on the agency lists provided by search consultants. Throughout the panel discussion, we will provide: – Insight on exactly how agency search consultancy works and how the industry is changing – Tips on how to position your agency to a search consultant – Common mistakes agencies kill their own chances with consultants – Best ways to get on a search consultant’s radar as a small agency – Advice on how to make your product speak for itself when presented to...
Show Buttons
Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkedin
Hide Buttons