Agency Shifts: Wins, Losses & Accounts in Review

Agency changes signal a shift in thinking on the part of an advertiser, and an opening for media and marketing sales professionals who position themselves just right. To help you ride the most recent wave of key agency changes and accounts in review, we’ve rounded up ten of the UK’s most notable changes in the last month, with opportunity analysis courtesy of Winmo’s in-house prospecting publication, DailyVista.   ACCOUNTS ON THE MOVE Advertiser: Asics | Agency: OMD | Assignment: Consolidated global media DailyVista Details: After the Japan-based athletic equipment company completed an internal restructuring last year, it appears the ripple effect has expanded outward, with the brand consolidating global media duties with OMD. Seller Tip: While the Asics account team at OMD is still being staffed (Winmo users click here to follow this account), agency-focused sellers should be ready to strike. As far as targeting, take cues from the global “It’s a Big World. Go Run It” campaign recently created for Asics by Omnicom sibling 180 Amsterdam. The effort focused strongly on print, outdoor, social and events, with an emphasis on health, entertainment and sports-focused ad destinations. Asics Contacts: CEO Asics EMEA; Marketing Manager – UK & Ireland   Advertiser: The Money Shop | Agency: JAA | Assignment: Media buying & planning DailyVista Details: The Money Shop, part of DFC Global Corp, has awarded its £1.8m media account to JAA without a review. Seller Tip: Keep in mind that The Money Shop, like other DFC Global brands including PaydayUK and Express Finance, targets consumers in need of quick cash and short-term loans: young parents, baby boomers in need of funds...
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