Hertz | Company Profile, Marketing Contacts, Media Spend, Brands
Hertz is one of the world's leading car rental companies, with offices across the globe.
|Main Telephone||01895 627 000|
|Main Fax||01895 553 777|
Hertz ContactsContacts (5/17)
|Michel T.||President, Hertz International||Middlesex|
Sample of Associated Brands
|Marc S.||Vice President, Human Resources - Hertz International||Middlesex|
|Vincent G.||Vice President, International Marketing||Middlesex|
|Richard B.||Vice President, Commercial Sales||Middlesex|
|Richard D.||Senior Operations Director||Middlesex|
|Hertz - Corp||******|
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Campaign Imminent: On the Brink Hertz tapped creative AOR
Company: The Hertz Corporation operates the Hertz, HERC, Dollar, Thrifty and Firefly car rental brands in approximately more than 11,500 corporate and licensee locations throughout 145 countries.
Opportunity: The same month VAI) appointed Chicago-based Barrie D'Rozario DiLorenzo to its global creative brief. While the agency is based in the States, this shows that Hertz was willing to consider a new AOR when going with BDD and ad buys will still be relevant near you.
The agency will soon deliver on repositioning Hertz's four principal rental car brands – Hertz, Dollar, Thrifty and Firefly, on a global scale. Sellers should reach out soon as we expect creative to begin rolling out in Q1 and Q2 this year.
Beyond challenges within the car-sharing and car rental industry as a whole, Hertz is in the midst of expanding its van rental network in the UK with a “clear vision”, but demand in Scotland and east London is leading Hertz to outgrow existing locations. Remember also that sports sponsorship, digital and millennial advertising is Hertz main focuses within its marketing strategy and the company is looking to appeal to a younger audience.
Key People: You may want to reach out to the year-old Head of UK Marketing Philip Carlsson (appointed Jan 2015) and SVP International Sales, Marketing and Revenue, Jim Mueller, who is likely pushing his cause marketing, digital, social and consumer-facing strategies; no doubt he'll have a say in agency relationships the Hertz decides to appoint UK-specific partners.
In Sept. Hertz hired former Avis Budget Group online marketer Ms. Alice Coley as EMEA partnership marketer, which ties into the company's focus on partnerships.
Company Spin-Off: Keep in mind that the still struggling Hertz plans to spin-off Hertz Equipment Rental Corp (HERC) into a stand-alone company by mid-2016, which will be run by the recently appointed U.S.-based SVP & CFO Barbara Brasier and SVP & General Counsel Maryann Waryjas.
Digital Breakdown: Last year, Hertz ran a total of 100 standard display ads, 18% of which were run publisher-direct, according to Moat UK. In addition, the company ran eight high impact and two video ads. There was a total of 720 destinations, top onces including icaew.com, roosterteeth.com, moddb.com, msn.com and expedia.co.uk. Most of this took place in the beginning of the year.
Hertz House, No.11 Vine Street, Uxbridge, Middlesex, UB8 1QE, 01895 627 000
Mr. Philip Carlsson
Head of UK Marketing
Mr. Conrad Doyle
Director Digital Marketing
Ms. Alice Coley
Partnership Marketing, EMEA