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Cathay Pacific Airways | Company Profile, Marketing Contacts, Media Spend, Brands




Cathay Pacific is an international airline based in Hong Kong.

Main Telephone 020 8834 8800
Main Fax 020 8748 5926
Primary Address
First Floor
Three Shortlands
London, London W6 8AQ
England

Cathay Pacific Airways Contacts

Contacts (5/8)
Name Title City
Kasey Y. Digital Marketing Officer London
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: 020 8834 8800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: First Floor
Three Shortlands
London, London
W6 8AQ
England

Paul C. Corporate Sales Manager London
Martin P. Global Account Manager London
Anna H. Corporate Sales Executive & Account Manager London
John F. Business Development Manager London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cathay Pacific - Corp *******

Agency Relationships


Brand Agency Service From To
****** ******* - **** ****** ******* Media Buying, Media Planning, Public Relations 2011 present

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Cathay Pacific adds more UK destinations through code-share agreement with Flybe


Opportunity: Digital, Outdoor, Travel Marketing, B2B

Company: Cathay Pacific Airways

Partnership: Cathay Pacific Airway has announced that it has entered into a new code-share agreement with the Flybe Group that will connect passengers travelling from Hong Kong to seven destinations in the United Kingdom via Manchester. Flybe is a British regional airline group based in Exeter in the south-west of England.

Under the new code-share agreement, Cathay Pacific's “CX” code will be placed on selected Flybe domestic flights between Manchester International Airport and seven UK destinations, namely Aberdeen, Belfast, Edinburgh, Exeter, Inverness, the Isle of Man and Southampton. The arrangement will provide more choice, greater convenience and improved connectivity for passengers travelling through the Hong Kong hub to the UK.

Tickets for the new code-share services are now open for sale for travel commencing 11 December 2014.

Cathay Pacific Chief Operating Officer Rupert Hogg said: “This new agreement comes at the perfect time as we will be launching a four-times-weekly service between Hong Kong and Manchester on 8 December. The code-share flights with Flybe will provide our passengers with greater choice and ease of connection to different cities within the UK from Hong Kong via Manchester.”

From 8 December, Cathay Pacific will operate 75 flights a week between Hong Kong and a number of European cities, including London, Manchester, Paris, Amsterdam, Frankfurt, Rome, Milan and Moscow. The airline will commence operations to Zurich in March 2015.

Media Spend & Agency Relationships: Cathay Pacific Airways spent GBP1.21 million in total measured media last year, according to Nielsen. UM Manchester handles the media account and McCann Manchester handles creative ,according to TLO.

Cathay Pacific Airways
1st Floor, 3 Shortlands, Hammersmith, London, W6 8AQ, England, 020 8834 8800

Angus Barclay
General Manager – Europe
angus_barclay@cathaypacific.com

Paul Cruttenden
Corporate Sales Manager
paul_cruttenden@cathaypacific.com

John Fitzgerald
Business Development Manager

Lorna Stoneham
Marketing & Communications Executive
D: 020 8834 8854
lorna_stoneham@cathaypacific.com

UM London
42 St John’s Square, Clerkenwell,  London, EC1M 4EA, England,   020 7833 5858

Chris Davies
Head, TV
D: 020 7073 7209
chris.davies@umww.com