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Destination Canada | Company Profile, Marketing Contacts, Media Spend, Brands




Destination Canada, headquartered in Vancouver, Canada with offices in London, England is a tourism marketing company that promotes profitability, awareness and growth in Canada.

Main Telephone 020 7389 9983
Main Fax 020 7389 9988
Primary Address
15 Bermondsey Square
London, London SE1 2UN
England

Destination Canada Contacts

Contacts (4)
Name Title City
Nim S. Media & Public Relations Manager London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7389 9983
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15 Bermondsey Square
London, London
SE1 2UN
England

Cat S. Marketing Manager - UK & Germany London
Adam H. Manager, Travel Trade - UK London
Rupert P. Regional Managing Director - Europe, Australia & India London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Destination Canada ******

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DV Investigates: Canadian Tourism Commission's SVP, Marketing Strategy & Comms


Canadian Tourism CommissionAlmost £400m in print Greg Klassen, senior vice president, marketing strategy and communications, who said the following:

-       Print advertising has, and probably always will, play a role in the marketing mix. However, as a channel for influencing consumers, it is obviously facing stiff competition from digital. Many of the advantages print used to offer better than other media, including targeted reach, impact, timely ad placement, etc. have been eclipsed by the speed, efficiency, and accountability that digital offers.

-       While the CTC still uses print in our campaigns, the share we invest in it has declined over the years. In general, though, we’ve been putting less of our resources against paid media. We believe that the key to getting travellers to choose Canada starts with letting other travellers tell that story on our behalf through advocacy channels. Our advertising, including newspaper, becomes a way to amplify that sentiment that is being developed through word-of-mouth.

-       Paid print remains an effective way to help drive travelers to choose Canada, but it’s certainly not the only way. 


Canadian Tourism Commission spent £3.32 million in total measured media last year with 47% in Cinema, 39% in Internet and 14% in Press. Canadian Tourism Commission works with OMD UK.


 

Canadian Tourism Commission (020 7389 9983

Greg Klassen
Senior Vice-President, Marketing Strategy and Communications

Ernst Flach 
Executive Director, Global Communications
flach.ernst@ctc-cct.ca