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Lufthansa | Company Profile, Marketing Contacts, Media Spend, Brands




Lufthansa is headquartered in Germany with offices in Hounslow, England and around the world is a cargo airline. In addition to being a airline cargo business Lufthansa's aviation group also comprises of divisions of IT, aircraft maintenance, and catering.

Main Telephone 020 8750 3410
Main Fax 020 8750 3460
Primary Address
Heathrow Boulevard 2
284 Bath Road
Sipson, London UB7 0DQ
England

Lufthansa Contacts

Contacts (5)
Name Title City
Rene K. Country Manager - Ukraine, Belarus, Georgia & Armenia Group London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 8750 3410
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Heathrow Boulevard 2
284 Bath Road
Sipson, London
UB7 0DQ
England

Chloe R. Marketing Communications Manager London
Arden D. Manager Sales Steering & Business Development Manager - Europe London
Paula S. Head, Sales - UK, Ireland & Iceland London
Becky S. Head, Marketing, Sales Products & Programs - UK, IE & Iceland London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Lufthansa Airlines - Corp *******

Agency Relationships


Brand Agency Service From To
********* ******** - **** ********* ** media buying & planning

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WinmoEdge

Lufthansa reorgs Marketing & Sales structure, appoints new exec


Opportunity: Outdoor, Digital, TV, Press, Global

Company: Lufthansa

Decision Maker: Roland Adrian has been Miles & More GmbH, effective 1st January, responsible for Partner Management, Marketing & Sales. His predecessor in the role, Joachim Steinbach, is moving to the Lufthansa HelpAlliance as Chief Representative after three successful years at Miles & More.

As part of its strategic realignment, Miles & More GmbH intends to concentrate more on opening up segments relevant to everyday life and winning new customer groups in addition to frequent flyers. The company will be able to act with greater autonomy to do so than before.

Adrian will lead the global activities and competences of the Miles & More bonus business and programme operations, alongside Harald Deprosse, Managing Director for the Award Programme, Finance & Operations. Roland Adrian will also act as spokesman for the Executive Board.

Roland Adrian has been in the loyalty business for more than twelve years, most recently as Vice President International New Market Development for Payback GmbH. He studied business administration at universities in Oestrich-Winkel, Harrisonburg (USA) and Clermont-Ferrand (France) and began his career as a management consultant at Roland Berger.

New Marketing & Sales Structure: Last week, Lufthansa Group announced the re-organisation of  the Lufthansa German Airlines' Sales, Product & Marketing division in order to meet the demands of a changing competitive environment. 

The field sales organizations of all Lufthansa Group airlines (Lufthansa, SWISS, Austrian Airlines, Brussels Airlines and Germanwings) will be placed under single management. To this end, the current local, already largely integrated airline group sales will be bundled by the newly created role of Head of Group Field Sales for the Lufthansa Group. The new Head of Field Sales will in the future be responsible for higher level coordination of the key account management teams worldwide of all five group carriers. They will report to the member of the Lufthansa German Airlines Board for Sales and Marketing, Jens Bischof, in his additional role as Chairman of the Chief Commercial Officer Board of the Lufthansa Passenger Airline Group.

The aim is to primarily offer corporate clients and travel agents a harmonized and individually tailored service from the entire Group's product range, whereby these will keep their current contacts. In addition, this will allow more effective coordination of tariff and sales products between the group airlines as well as more rapid placement in the markets.

In the course of the re-organization, the Lufthansa German Airlines Sales, Product & Marketing division with its global sales and key account management, product development, marketing and revenue management will be re-organized into four divisions, and thus efficiently realigned into a new Group process logic.

The new structure reflects the development cycle of new innovative products and sales offers. The responsibilities will be re-established in the four areas of “Customer Experience and -Innovation”, “Product and Provider Management”, “Marketing” and “Automated Sales, Pricing and Distribution”, which are designed to further improve customer satisfaction through innovative, digital and personalized services.

As a result of the new structure, the departments of both divisions “Global Sales Channel Management and Sales Management” and “Product & Marketing” will be regrouped in the Lufthansa German Airlines Board division. The current vice president Christian Tillmans and senior vice president Dr Reinhold Huber will both shortly assume their new manage-ment positions in the Lufthansa Group.

2015 European Key Focuses: The first quarter of 2015 will see Lufthansa German Airlines conclude the installation of its new First Class throughout its long-haul fleet; the second quarter will witness the completion of the new Business Class installation program; and the third quarter will see the new Premium Economy available on all of Lufthansa's intercontinental aircraft.

All the new long-haul aircraft of which Lufthansa will take delivery next year will have all the new cabins already installed. And the modernization of the long-haul fleet will be further pursued in 2015 with the arrival of two more Airbus A380s and four new Boeing 747-8s. Also slated for delivery next year are a further Boeing 777F for Lufthansa Cargo and ten short- and medium-haul aircraft of the Airbus A320 family.

“2015 will be the year of ‘Lufthansa Premium Quality',” said Carsten Spohr, Chairman & CEO of the Deutsche Lufthansa AG Executive Board, on the occasion of the meeting of the company's Supervisory Board today. “Whichever cabin they travel in, our inflight guests will be able to see and feel that Lufthansa is a premium-service airline which is one of the leaders in its field by any global benchmark. We will also be moving the entire Lufthansa Group further forward with our ‘7 to 1' program,” Carsten Spohr continued. “And we presented the progress we have made in our various action areas here to our Supervisory Board today. As well as promoting innovation, it's enhancing our quality and our efficiency that are particular focuses for us in all our concepts for new and further growth. And these enhancements will open up new opportunities for us in growth markets.”

The Lufthansa Group will be realigning the field sales structures of its member airlines with effect from 1 March 2015, in response to the new demands of the world's sales markets. In future, all the Group's global field sales will be the responsibility of a single Group wide entity. The new arrangement should provide greater field sales harmony within the Lufthansa Group, in both product and distribution-technology terms. 

Media Spend & Agency Relationships:  Lufthansa spent £2.97m in total measured media last year, according to Nielsen. MindShare UK handles media planning & buying and McCann Manchester handles the creative account, according to TLO.

Lufthansa
World Business Centre, Newall Road, Hounslow, London, TW6 2RD, England, 020 8750 3410

Gudrun Gorner
Corporate Communications Executive
D: 020 8750 3415
gudrun.gorner@dlh.de

Rene Koinzack
Manager, Business Development – UK, Ireland & Iceland

Becky Schmidt
Marketing & Pricing Manager – UK & Ireland
D: 0208 990 3591

MindShare UK
Central Saint Giles, 1 St Giles High Street, London, WC2H 8AR, England, 020 7969 4040

Nick Adams
Head, Digital Development
nick.adams@mindshareworld.com