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British Airways | Company Profile, Marketing Contacts, Media Spend, Brands




British Airways is the national airline and flag carrier of the United Kingdom and one of the largest in Europe. The airlines flies to more then 500 destinations to the most convent airport locations through out the world. British Airways is a subsidiary of International Airlines Group (IAG).

Main Telephone 0844 493 0748
Main Fax 020 8738 9774
Primary Address
British Airways Plc
Waterside
Harmondsworth, London UB7 0GB
England

British Airways Contacts

Contacts (5/38)
Name Title City
Adam D. Chief Commercial Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0844 493 0748
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: British Airways Plc
Waterside
Harmondsworth, London
UB7 0GB
England

Steve G. Chief Financial Officer London
Alex C. Chief Executive Officer London
Andrew C. Chief Executive Officer - IAG Cargo London
Paul M. Communications Director London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
British Airways ********

Agency Relationships


Brand Agency Service From To
******* ******* ***** ** Media Buying, Media Planning 2013 present
******* ******* ********* ********* Social, Loyalty 2016 present
******* ******* ****** & ****** ****** Creative 2017 present

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WinmoEdge

Digital, Loyalty Opps: British Airways bolsters team with omnichannel, marketing operations head


Subject: Digital, TV, OOH, Online.

Company: British Airways, the national airline and flag carrier of the UK.

Opportunity: Made another move to bolster its customer-centric marketing approach. Amanda Phillips, formerly chief of Proximity London, has been named head of omnichannel content and marketing operations to lead the global design and delivery of content across all channels. As such, she’ll work with in-house teams and agencies, including creative AOR here).

Given her digital experience and British Airways’ new marketing approach (research Carat, London.

Additional Insight

Experience: Most recently, Phillips was at research firm Millward Brown for about three years, lastly as global lead on Diageo. Before that she was global head of customer acquisition at digital marketing shop Hibu and managing director and head of strategy at digital agency Volume. 

Phillips was chief at Proximity from 2008-2012.

Media Spend: The airline spent £9m through the first three quarters of 2015 on measured media, tracking down from the £15.2m allocated for all of 2014, according to Nielsen. TV ad spending continued to decline last year and is now being outpaced by press and outdoor spending.

Digital Breakdown: During the past 12 months, British Airways has run 429 banners, 252 high impact ads and one video ad on about 4,000 publishers (<1% mobile), 82% of which were placed programmatically versus site direct. Desktop has run mostly on travel and news sites, but mobile and video are mostly targeting entertainment, style, news and sports.

Top targeted sites include dailymail.co.uk, nationalrail.co.uk, opodo.co.uk, ibitimes.co.uk, youtube.com, goal.com and timeout.com.

British Airways
British Airways Plc, Waterside, Harmondsworth, London, UB7 0GB, 0844 493 0748

Mr. Troy Warfield
Director of Customer Experience
troy.warfield@ba.com

Mr. Andrew Crawley
Chief Commercial Officer
andrew.crawley@ba.com

Ms. Sara Dunham
Head of Marketing
sara.dunham@ba.com