British Airways | Company Profile, Marketing Contacts, Media Spend, Brands
British Airways is the national airline and flag carrier of the United Kingdom and one of the largest in Europe. The airlines flies to more then 500 destinations to the most convent airport locations through out the world. British Airways is a subsidiary of International Airlines Group (IAG).
|Main Telephone||0844 493 0748|
|Main Fax||020 8738 9774|
British Airways ContactsContacts (5/38)
|Adam D.||Chief Commercial Officer||London|
Sample of Associated Brands
|Steve G.||Chief Financial Officer||London|
|Alex C.||Chief Executive Officer||London|
|Andrew C.||Chief Executive Officer - IAG Cargo||London|
|Paul M.||Communications Director||London|
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Digital, Loyalty Opps: British Airways bolsters team with omnichannel, marketing operations head
Subject: Digital, TV, OOH, Online.
Company: British Airways, the national airline and flag carrier of the UK.
Opportunity: Made another move to bolster its customer-centric marketing approach. Amanda Phillips, formerly chief of Proximity London, has been named head of omnichannel content and marketing operations to lead the global design and delivery of content across all channels. As such, she’ll work with in-house teams and agencies, including creative AOR here).
Given her digital experience and British Airways’ new marketing approach (research Carat, London.
Experience: Most recently, Phillips was at research firm Millward Brown for about three years, lastly as global lead on Diageo. Before that she was global head of customer acquisition at digital marketing shop Hibu and managing director and head of strategy at digital agency Volume.
Phillips was chief at Proximity from 2008-2012.
Media Spend: The airline spent £9m through the first three quarters of 2015 on measured media, tracking down from the £15.2m allocated for all of 2014, according to Nielsen. TV ad spending continued to decline last year and is now being outpaced by press and outdoor spending.
Digital Breakdown: During the past 12 months, British Airways has run 429 banners, 252 high impact ads and one video ad on about 4,000 publishers (<1% mobile), 82% of which were placed programmatically versus site direct. Desktop has run mostly on travel and news sites, but mobile and video are mostly targeting entertainment, style, news and sports.
Top targeted sites include dailymail.co.uk, nationalrail.co.uk, opodo.co.uk, ibitimes.co.uk, youtube.com, goal.com and timeout.com.
British Airways Plc, Waterside, Harmondsworth, London, UB7 0GB, 0844 493 0748
Mr. Troy Warfield
Director of Customer Experience
Mr. Andrew Crawley
Chief Commercial Officer
Ms. Sara Dunham
Head of Marketing