Tourism Authority of Thailand | Company Profile, Marketing Contacts, Media Spend, Brands
Thailand's Tourism Authority promotes the country as a peopler destination for travelers.
|Main Telephone||020 7925 2511|
Tourism Authority of Thailand ContactsContacts (2)
|Sutanita T.||Marketing Executive||London|
Sample of Associated Brands
|Kannika M.||Marketing Executive||London|
|Thailand Tourist Board||*|
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Thailand tourism expands on 2015 campaign
Subject: Digital, Outdoor, Social Media, Sponsorship
Company: The Tourism Authority of Thailand (TAT)
Global Marketing Campaign: TAT recently article from November)
Mr. Thawatchai Arunyik, Governor of TAT, led a delegation of 19 Thai tourism companies, including 15 accommodation companies (hotels and resorts) and 4 tour operators, to meet with influential decision-making buyers whom are said to be of high credentials and could not be found at any other travel trade shows in Europe.
Mr. Thawatchai said, “This year's participation offers the opportunity for us to unveil a series of marketing plans and promotional activities under the “2015 Discover Thainess” campaign. We are emphasising on the distinctive character of “Thainess” which entails the Thai way of life, Thai culture and Thai experiences that distinguish Thailand as a unique tourist destination.”
At the ILTM 2014, TAT and 19 participating Thai tourism companies emphasised the essence of “Thainess” while promoted new luxury products and services in Thailand, including honeymoon destinations and cruise experiences.
Market Presence: The United Kingdom is one of Thailand's important markets in Europe. In January – September 2014, 666,397 UK visitors travelled to Thailand, up by 2.87% over the same period of 2013. By the end of this year, TAT is projecting more than 879,000 visitor arrivals and earnings of 1.2 billion GBP (64 billion Baht) from the UK market.
In 2013, UK visitors had an average length of stay of 17.8 days per person per visit, well above the 9.85 day average of all visitors to Thailand. In the same period, UK visitors had an average daily expenditure of 76 GBP (3,970.76 Baht), up 4.92 percent. This generated a total of about 1.1 billion GBP (59 billion Baht) in foreign exchange revenue, up about 9.14 percent.
The Tourism Authority of Thailand
17-19 Cockspur Street, London, SW1Y 5BL, England, 020 7925 2511
Consumer Marketing & PR Manager