Valor Hospitality | Company Profile, Marketing Contacts, Media Spend, Brands
Valor operates several hotels throughout the country, including brands suck as Marriott and Hilton.
|Main Telephone||01708 730 522|
|Main Fax||01708 762 691|
Valor Hospitality ContactsContacts (3)
|Fraser D.||Group Sales & Marketing Director||Essex|
Sample of Associated Brands
|David G.||Director, Finance||Essex|
|Eve S.||Manager, Marketing||Essex|
Who is the Group Sales & Marketing Director of Valor Hospitality?
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Valor Hospitality appoints UK PR agency, following hire of former IHG marketer in March
Subject: Global, Management, Hotel, Travel, Expansion, Growth, PR.
Company: Valor Hospitality, currently manages Hilton and IHG hotels under franchise in the UK.
Opportunity: The hotel management company has appointed Active Profile to help develop a strategic PR programme that will raise the brand profile, at a time when it is rapidly expanding its UK hotel portfolio.
Valor Hospitality announced in Aug. that it had grown its UK portfolio to 20 hotels. over the next few years, the company wants ‘to evolve into a third party management company working with multiple owners.' While the mid-market and upper-scale sectors are its main focus, Valor Hospitality has “no aversion to operating in the budget or limited services sector,” according to Brian McCarthy, MD of Europe.
The management company hired form IHG director of marketing Fraser Donaldson as group sales director in March. Mr Donaldson has plenty of experience in both sales and marketing, so expect his say in Valor’s marketing/sales strategy.
Other hotel management companies in the UK are increasing their focus on incorporating digital technology with the customer experience to deliver convenience and personalisation, two things Millennial travellers expect when booking and staying in hotels.
Ms Eve Sales
Mr Fraser Donaldson
Group Sales Director
Mr Brian McCarthy
Managing Director, Europe