Norwegian Cruise Line | Company Profile, Marketing Contacts, Media Spend, Brands
Norwegian Cruise Line is one the world's best known ocean liners, offering destinations around the world.
|Main Telephone||0845 201 8900|
Norwegian Cruise Line ContactsContacts (2)
|Nick W.||Business Development Director - UK, Ireland & Scandinavia||London|
Sample of Associated Brands
|Robert C.||Head, Marketing||London|
|Norwegian Cruise Line||*|
Who is the Business Development Director - UK, Ireland & Scandinavia of Norwegian Cruise Line?
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Summer, Q4 Media Opps: Norwegian Cruise to continue higher marketing levels
Subject: Direct, Partnerships, TV.
Company: recently acquired Prestige Cruise Holdings' Oceania Cruises and Regent Seven Seas Cruises
Opportunity: Following the launch of the “Feel Free” TV campaign last summer from new AORs here), Norwegian plans to continue higher marketing levels this year to stimulate demand, said Frank Del Rio during the Q4 earnings call. Therefore, continue to seek ad dollars tied to the namesake brand and luxury brand siblings Regent and Oceania. Digital sellers, particularly those offering video extensions, should have an edge as the cruiser continues to optimize outreach and targeted marketing across all three brands.
In fact, Del Rio has said that more than 200,000 households in Norwegian's guest database have psychographics, demographics and spending habits similar to Oceania and Regent's targets. The company also “loves” the opportunity of cross-selling highend Norwegian customers to Oceania and Regent.
Since Wave Season is almost over, focus your pitch on last minute summer travel campaign GBPs and Q4, the cruise industry’s second largest revenue season after summer.
Digital Breakdown: During the past 12 months, banners, high impact and video ads have run on about 2,500 publishers (<1% mobile), 55% of which was placed site direct versus programmatically. News, lifestyle, entertainment and travel publishers make up the majority of desktop activity, Moat reports. Top sites include skycanncer.net, telegraph.co.uk, healthguur.com, howstuffworks.com and tutsplus.com.
Video has appeared on 177 sites, mostly news, entertainment and sports.
Norwegian Cruise Line
Horatio House, 77-85 Fulham Palace Road, London, W6 8JA, England, 0845 201 8900
Ms Meg Lee (Based in US office)
Interim Chief Marketing Officer and Vice President, Business Integration
Direct Dial: (305) 468-2247
Mr Nick Wilkinson
Director, Business Development – UK, Ireland & Scandinavia