TalkTalk | Company Profile, Marketing Contacts, Media Spend, Brands
TalkTalk is a telecommunications company that provides pay television, telecommuications, internet access, and mobile network services to business and consumers. Talk Talk is headquartered in London, United Kingdom.
|Main Telephone||0203 417 1000|
|Main Fax||020 7087 2282|
TalkTalk ContactsContacts (5/9)
|Dido H.||Chief Executive||London|
Sample of Associated Brands
|Gary S.||Chief Technology Officer||London|
|Tristia C.||Commercial Director||London|
|Paul G.||Creative Director & Head, Brand||London|
|David P.||Marketing Director||London|
|********||*/***||Media Buying, Media Planning||2014||present|
|********||********* **||Media Buying, Media Planning||2014||present|
|******** *********||********* **||Media Buying||unknown||present|
|******** *********||*/***||Media Planning||unknown||present|
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Review Imminent – Score 92: TalkTalk bounces back with marketing strategy following cyber attacks, profit losses
Company: TalkTalk, a telecommunications company that provides pay television, telecommunications, internet access, and mobile network services to business and consumers.
Opportunity: The telecom provider is in recovery following one of the highest-profile cyber attacks in UK corporate history in 2015. This caused full-year earnings to take a £15m hit after 95,000 customers cancelled their subscriptions in Q3 of last year.
Though pre-tax profit for 2016 fell to £14m, compared with £32m last year, this Q1 TalkTalk managed to retain customers, add 148,000 new subscribers and grow total revenues by 2.4% to £1.83bn. Also, in the last five months the company brought on Marketing Director David Parslow who has an immense amount of digital and brand development expertise. Going forward a greater emphasis on marketing, a focus on existing customers and highlighting the benefits of its simplification programme are the primary goals.
Sellers in tech going after millennials should do so immediately through sponsorship, mobile, cinema, music, VoD, digital and experiential marketing tactics. A marketing push usually occurs in the middle of the year, and with competitors increasing digital, agencies specialising in online/mobile ROI’s should reach out now. Note, with Mr Parslow’s hire and the fact that the company’s media agency relationships are two years old, expect possible changes over the course of this year.
Marketplace: The demand for better internet is spreading around the world as western society is continually evolving, with updates to technology making us impatient and more demanding of better results. Broadband usage is expected to triple over the next few years, according to Telecoms IQ.
Media Spend: According to Nielson, in 2014 the company spent over £74.4 million on media primarily across press, outdoor and direct mail with some being put towards radio, TV, digital and door drop. In 2015 spending occurred across similar channels and peak periods include Q2-Q3 but overall it’s spread relatively evenly.
Digital Breakdown: Last year up until now, Moat reports that TalkTalk ran 567 display ads on 3,089 publishers last year (6% mobile). With only 20 per cent place site direct, top ad destinations included recombu.com, foxnews.com, broadbandspeedchecker.co.uk and gametrailers.com. The company also ran 302 high impact ads and 15 video ads. For comparison, in 2014 242 display ads were run on 1,739 publishers. 345 high impact ads were also run that year.
Target Market: Millennials are the focus due to their active mobile presence, tech obsessions and love for television.
Competitors: The UK broadband provider market share, according to Others (10%) at the end of 2013.
Agency Relationships: Since 2014, MindShare UK covered media buying.
Mr David Parslow
Mr Patrick Lynch
Head, Acquisition Marketing
Mr David Brady
Senior Digital Marketing Manager