BT Group | Company Profile, Marketing Contacts, Media Spend, Brands
BT Group, headquartered in London, is a telecommunications service provider. The company operates in over 170 countries around the world.
|Main Telephone||020 7356 5000|
|Main Fax||020 7356 5520|
BT Group ContactsContacts (5/37)
|Gavin P.||Chief Executive Officer - BT Retail||London|
Sample of Associated Brands
|John P.||Chief Executive Officer - BT Consumer||London|
|Marc A.||Chief Executive Officer - EE||London|
|Zaid A.||Chief Brand & Marketing Officer||London|
|Stephen H.||Chief Financial Officer - EE||London|
|** *****||***** ******||Media Buying, Media Planning||unknown||present|
|** *****||****** **** ******* ****||Creative||2016||present|
|** *****||**********||Digital, Social||2017||present|
|** *****||*********||Creative, Direct, CRM||2017||present|
|**||*** ****** *******||Media Buying, Media Planning||unknown||present|
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ATL Opps: BT, EE tap HSE Cake for experiential push, following major marketing shifts
Subject: Digital, Experiential, Sponsorship, Online, Social, TV.
Company: EE Limited, is a telecommunications service provider. The company operates in over 170 countries around the world.
Opportunity: The former Account in Jeopardy recently tapped HSE Cake to run an experiential marketing campaign, targeting 7-11 year olds. The #LightTheArch campaign (above), gives this age group a chance to design and code their own light show at Wembley Stadium arch and is part of EE’s initiative to get more young children involved in coding.
Q2 and Q3 get the majority of both EE and BT’s advertising spend, so take advantage sellers. Additional pushes should occur soon covering BT and EE departments, while digital, sponsorship, TV and outdoor continue to see higher spending. VAI, you could still have a shot at winning a piece of either business.
In February, following the £12.5bn merger, EE’s head marketer Paul Thomas is now leading digital marketing, commercial partnerships and the multi-channel media mix as head of marketing at BT. As of April, Jo Scarlett is promoted to chief digital officer and CMO of BT Global Services. These are two more shifts that follow a series of restructuring that has taken place over the last several months. (more below)
Media Spend: EE spent £52.8m in 2014, mostly in TV, cinema, outdoor, digital and press. BT Group spent £155.8m in 2014, mostly in TV, press, digital, direct mail and outdoor.
Executive Shifts: EE CEO Olaf Swantee stepped down in February, CCO Marc Allera took over. In addition, the EE CMO role was done away with, and long-time marketer Pippa Dunn (CMO since 2011) left the company. Noel Hamill will manage the overall EE marketing department in a new role as MD of marketing.
EE's CFO, chief of customer service and chief performance officer all left after the merger as well. Mr. Max Taylor is taking on responsibility for digital communications and innovation, including sales, service and marketing for omnichannel. Mr. Gerry McQuade is now CMO for non-consumer mobile and in charge of sales and marketing for the enterprise, wholesale, home and business development areas. In Sept. Dan Ramsay was promoted to consumer marketing director from his former role of customer acquisition director.
Merger Restructure: The merger has has led to a massive restructure, which includes separating the business into six constituent parts, creating two consumer-facing brands in the forms of EE (focusing on its high street presence) and BT Consumer (which will serve 10m households with superfast broadband, telephone, TV and mobile services).
Digital Breakdown: Per Moat, BT ran 1k ads with 3k publishers in the last 12 months. Of those, 41% published site-direct. This was in addition to 168 high impact ads and 81 video ads. Top destinations have included espn.co.uk, live.com, radioandtell.co.uk and ispreview.co.uk. During the same timefram, EE has run 236 ads with nearly 4k publishers. Of those, 41% were published site-direct. This was in addition to 2k high impact ads and 12 video ads. Top destinations have included pcgamer.com, gamesradar.com and kotaku.co.uk.
Agency Roster: AV Browne Group handles creative.
BT Centre, 81 Newgate Street, London EC1A 7AJ, 020 7356 5000
Mr. Noel Hamill
MD Marketing, EE
Mr Paul Thomas
Head of Marketing, BT
Ms Jo Scarlett
Chief Digital Officer & CMO
Mr. Spencer McHugh
Marketing Director, EE
Mr. Peter Jeavons
Head of Brand Marketing – Advertising, Sponsorship & Digital, EE
Mr. Dan Ramsay
Consumer Marketing Director
Mr. Alex Smith
Digital Business Director, Maxus