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BT Group | Company Profile, Marketing Contacts, Media Spend, Brands




BT Group, headquartered in London, is a telecommunications service provider. The company operates in over 170 countries around the world.

Main Telephone 020 7356 5000
Main Fax 020 7356 5520
Primary Address
BT Centre
81 Newgate Street
London, London EC1A 7AJ
England

BT Group Contacts

Contacts (5/37)
Name Title City
Gavin P. Chief Executive Officer - BT Retail London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7356 5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: BT Centre
81 Newgate Street
London, London
EC1A 7AJ
England

John P. Chief Executive Officer - BT Consumer London
Marc A. Chief Executive Officer - EE London
Zaid A. Chief Brand & Marketing Officer London
Stephen H. Chief Financial Officer - EE London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
BT Group *********
EE ********

Agency Relationships


Brand Agency Service From To
** ***** ***** ****** Media Buying, Media Planning unknown present
** ***** ****** **** ******* **** Creative 2016 present
** ***** ********** Digital, Social 2017 present
** ***** ********* Creative, Direct, CRM 2017 present
** *** ****** ******* Media Buying, Media Planning unknown present

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WinmoEdge

ATL Opps: BT, EE tap HSE Cake for experiential push, following major marketing shifts


Subject: Digital, Experiential, Sponsorship, Online, Social, TV. 

CompanyEE Limited, is a telecommunications service provider. The company operates in over 170 countries around the world.

Opportunity: The former Account in Jeopardy recently tapped HSE Cake to run an experiential marketing campaign, targeting 7-11 year olds. The #LightTheArch campaign (above), gives this age group a chance to design and code their own light show at Wembley Stadium arch and is part of EE’s initiative to get more young children involved in coding. 

Q2 and Q3 get the majority of both EE and BT’s advertising spend, so take advantage sellers. Additional pushes should occur soon covering BT and EE departments, while digital, sponsorship, TV and outdoor continue to see higher spending. VAI, you could still have a shot at winning a piece of either business. 

In February, following the £12.5bn merger, EE’s head marketer Paul Thomas is now leading digital marketing, commercial partnerships and the multi-channel media mix as head of marketing at BT. As of April, Jo Scarlett is promoted to chief digital officer and CMO of BT Global Services. These are two more shifts that follow a series of restructuring that has taken place over the last several months. (more below) 

Additional Information

Media Spend: EE spent £52.8m in 2014, mostly in TV, cinema, outdoor, digital and press.  BT Group spent £155.8m in 2014, mostly in TV, press, digital, direct mail and outdoor. 

Executive Shifts: EE CEO Olaf Swantee stepped down in February, CCO Marc Allera took over. In addition, the EE CMO role was done away with, and long-time marketer Pippa Dunn (CMO since 2011) left the company. Noel Hamill will manage the overall EE marketing department in a new role as MD of marketing.

EE's CFO, chief of customer service and chief performance officer all left after the merger as well. Mr. Max Taylor is taking on responsibility for digital communications and innovation, including sales, service and marketing for omnichannel. Mr. Gerry McQuade is now CMO for non-consumer mobile and in charge of sales and marketing for the enterprise, wholesale, home and business development areas. In Sept. Dan Ramsay was promoted to consumer marketing director from his former role of customer acquisition director.

Merger Restructure: The merger has has led to a massive restructure, which includes separating the business into six constituent parts, creating two consumer-facing brands in the forms of EE (focusing on its high street presence) and BT Consumer (which will serve 10m households with superfast broadband, telephone, TV and mobile services).

Digital Breakdown: Per Moat, BT ran 1k ads with 3k publishers in the last 12 months. Of those, 41% published site-direct. This was in addition to 168 high impact ads and 81 video ads. Top destinations have included espn.co.uk, live.com, radioandtell.co.uk and ispreview.co.uk. During the same timefram, EE has run 236 ads with nearly 4k publishers. Of those, 41% were published site-direct. This was in addition to 2k high impact ads and 12 video ads. Top destinations have included pcgamer.com, gamesradar.com and kotaku.co.uk. 

Agency Roster: AV Browne Group handles creative.

BT Group
BT Centre, 81 Newgate Street, London EC1A 7AJ, 020 7356 5000

Mr. Noel Hamill
MD Marketing, EE
noel.hamill@ee.co.uk

Mr Paul Thomas
Head of Marketing, BT
paul.thomas@ee.co.uk

Ms Jo Scarlett
Chief Digital Officer & CMO
jo.scarlett@bt.com

Mr. Spencer McHugh
Marketing Director, EE
spencer.mchugh@ee.co.uk

Mr. Peter Jeavons
Head of Brand Marketing – Advertising, Sponsorship & Digital, EE
peter.jeavons@ee.co.uk

Mr. Dan Ramsay
Consumer Marketing Director
dan.ramsay@bt.com

Mr. Alex Smith
Digital Business Director, Maxus 
alex.smith@maxusglobal.com