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Nikon | Company Profile, Marketing Contacts, Media Spend, Brands




Internationally known, Nikon manufactures and sells digital cameras and accessories

Main Telephone 020 8541 4440
Main Fax 020 8541 4584
Primary Address
Nikon House
380 Richmond Road
Kingston Upon Thames, Surrey KT2 5PR
England

Nikon Contacts

Contacts (5/10)
Name Title City
Charlotte K. Commercial Director - Northern Europe Surrey
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 8541 4440
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Nikon House
380 Richmond Road
Kingston Upon Thames, Surrey
KT2 5PR
England

Tim C. Senior Product Manager Surrey
Sara M. Marketing & Sponsorship Executive Surrey
Amy W. Senior Digital Content Editor Surrey
Briony S. Marketing Communications Executive Surrey

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Nikon - Corp ******

Agency Relationships


Brand Agency Service From To
***** - **** ************ integrated 2015 present
***** - **** ******** ** media buying & planning 2015 present

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Social, Digital Opps: Nikon taps SapientNitro in hopes of taking down rivals in shaky market


Opportunity: Digital, TV, Print, OOH, Social, Video, Sponsorship. 

Company: Nikon manufactures and sells digital cameras and accessories.

Opportunity: Publicis Groupe’s Canon and Sony.

Nikon’s compact camera sales declined the same percentage, a market that has experienced sluggish growth since last year thanks to smartphone photography a fluctuation of the economy and strong competition within digital equipment. 

Nikon has attempted to address this challenging market with innovative product launches and inspirational photographer-focused campaign launches, while rival Canon is upping marketing spend across digital, mobile and social channels in addition to diving deeper into B2B and mirror-less camera offerings. Sponsorship is also an important area of promotional expenses for this industry sector. 

Nikon Europe launched a new website in Sept., www.europe-nikon.com, which receives around 2 million visitors per month.

Digital Breakdown: Nikon has increased its display advertising by more than 150% this year, compared to the same period (Jan-Nov) last year, according to Moat UK. However, Nikon still slight drags behind Canon in display and mobile, while Nikon blows Canon out of the water when talking about video advertising (21 video ads this year, compared to Canon’s 7 ads).

Across the 137 destinations Nikon’s creatives have appeared this year, 18% were published via some type of programmatic advertising. Key destinations were lifehacker.com, ephotozine.com, telegraph.co.uk and si.com. 

Canon’s key publishers this year have been abeautifulmess.com, ephotozine.com, lifehacker.co.uk and realbusiness.co.uk, an obvious attempt to target artists, creative spirits and professional photographers. 

Media Spend: After several consecutive quarters of media spend decline, Nikon spent 72% more during Q1 this year, compared to last year – hinting at a possible redirection in media spend strategy. Nielsen reports that Nikon spent £4.2m in 2013 and only £1.7m in 2014, due to declines in TV and cinema advertising. 

Agency Roster: Jung von Matt was previously Nikon’s European retained creative agency, working with Blast Radius and Brands2Life. Doner handles the creative, according to TLO.

Nikon
Nikon House, 380 Richmond Road, Kingston, Surrey, KT2 5PR, 020 8541 4440

Mr. Jeremy Gilbert
Group Marketing Communications Manager 
jeremy.gilbert@nikon.co.uk

Ms. Sara Marshall 
Marketing and Sponsorship Executive
sara.marshall@nikon.co.uk

Mr. John Walshe 
Managing Director
john.walshe@nikon.co.uk