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Hornby Hobbies Ltd | Company Profile, Marketing Contacts, Media Spend, Brands




Hornby manufactures model trains, which are sold worldwide.

Main Telephone 01843 233 500
Main Fax 01843 233 513
Primary Address
3rd Floor, The Gateway
Innovation Way
Sandwich, Kent CT9 4JX
England

Hornby Hobbies Ltd Contacts

Contacts (5)
Name Title City
Richard N. Interim Brand & Marketing Director Kent
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01843 233 500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3rd Floor, The Gateway
Innovation Way
Sandwich, Kent
CT9 4JX
England

Maxine S. Online Marketing Manager Kent
Matt W. Online Brand & Content Manager Kent
Richard F. Head, Digital Strategy Kent
Richard V. Head, Group Marketing Kent

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Hornby Hobbies - Toy Rge *****

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WinmoEdge

Review Imminent – Score 88: Struggling Hornby Hobbies gains head marketer


Subject: TV, Social Media, Digital, Q1 Planning, Online, Digital, Experiential. 

Company: Hornby Hobbies Ltd (Winmo) manufactures model trains, which are sold worldwide.

losses to increase to around £5.5m-£6m, Horny Hobbies’ CEO Richard Ames plans to exit after nearly two years. 

At the same time, the model train manufacturer made former became marketing manager last month. 

The company's fiscal year ends in March, so spend the rest of the traditional Q1 period reaching out as you'll be more likely to secure a deal for this Christmas, when the company spends the majority of its media budget. Given Mr Venner’s experience in sponsorship and branding, and the company's recent entry into cinema and online gaming, sellers and agencies with these focuses in mind should have an advantage.

Additional Information

Experience: Mr Venner was originally appointed as group marketing manager was most recently heading up marketing, sponsorship and press relations for Streatham-Croydon Rugby Football Club. 

Media Spend: Hornby Hobbies increased media spend during the first half of last year by 20% and 558% for traditional Q1 and Q2, respectively, according to Nielsen. Hornby has historically spent the most in Q4, which is no surprise with Christmas gifting driving sales over any other period in the year.

Hornby spent £555k in 2013 and only £263.8k in 2014, but with the first half of this year showing a positive increase, we can expect a return to TV advertising and higher annual spend this year. 

Digital Breakdown: Moat UK reports that Hornby that out of the six standard ads run last year, 17% were mobile and 37%  ran publisher-direct. The four destinations recorded were rmweb.co.uk, canterburytimes.co.uk, thanetgazette.co.uk and folkestoneherald.co.uk. The year before, the company only ran one ad with express.co.uk. 

Agency Roster: Arena Media has handled media planning and buying since before 2011. Sassy Films created Hornby's TV ad the same year. 

Hornby Hobbies Ltd
3rd Floor, The Gateway, Innovation Way, Discovery Park, Sandwich, Kent CT9 4JX, 01843 233 500

Mr Richard Venner 
Head of Group Marketing
richard.venner@hornby.com

Mr. Jim Procter-Blain 
Marketing Controller
jim.procter-blain@hornby.com