American Golf | Company Profile, Marketing Contacts, Media Spend, Brands
American Golf, headquartered in Warrington, England is a sports retailer. American Golf has retail stores in the UK and Ireland and offers a range of golf equipment including clothing, drivers, package sets, shoes, golf balls and putters.
|Main Telephone||01925 488 400|
|Main Fax||01925 488 411|
American Golf ContactsContacts (5/12)
|Alan F.||Chief Executive||Cheshire|
Sample of Associated Brands
|Daniel G.||Marketing & Communications Director||Cheshire|
|Phil B.||Information Technology Manager||Cheshire|
|Leanne M.||Marketing Executive||Cheshire|
|Craig B.||Digital Marketing & Development Manager||Cheshire|
|American Golf Centre||******|
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Digital, Branding Opps: Vuln. account American Golf taps Brandnation for PR and online emphasis
Subject: Sports, TV, Direct Mail, Press, Radio, Digital, Sponsorship.
Company: American Golf has retail stores in the UK and Ireland and offers a range of golf equipment including clothing, drivers, package sets, shoes, golf balls and putters.
Opportunity: The vulnerable account has tapped Brandnation to handle all non-golf-specific broadcast, press and online PR. The agency will also manage American Golf's events including National Long Drive Championships.
Agencies-- this only supports the idea that newly-appointed Director of Marketing and Communications Daniel Gathercole is "on the brink" of invoking major shifts to American Golf's marketing strategy.
Pitch with an emphasis to attract sports-obsessed millennials and golf enthusiasts. An integrated campaign will work best and agencies should keep watch throughout 2016 and be prepared to pounce.
Golfing season is in full swing and will last into Q4 so sellers should reach out now to pick up those promotion pounds.
The following information was originally published 20 May
Media Spend: In 2014 the company spent over £1 million on media primarily across TV and direct mail, with some being put towards radio, press and digital. The next year saw similar spending across radio, TV and press with a lot less put towards direct mail and digital. Peak spending periods occurred in the middle of the year in Q2-Q3.
Experience: Mr Gathercole started as a marketing executive for Cleveland Golf then moved to Golf Down Under as marketing manager. He later worked for Kitbag, arvato Bertelsmann – Sports Division and became head of marketing at Elite Welfare Management. His specialties include strategy, eCommerce, sponsorship, social media and new business development.
Competitors: Include Kitbag, JD Sports.
Europa Boulevard, Gemini Business Park, Warrington, Cheshire WA5 7YW, 01925 488 400
Mr Daniel Gathercole
Director of Marketing and Communications
Mr Craig Brooking
Digital Marketing & Development Manager