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American Golf | Company Profile, Marketing Contacts, Media Spend, Brands




American Golf, headquartered in Warrington, England is a sports retailer. American Golf has retail stores in the UK and Ireland and offers a range of golf equipment including clothing, drivers, package sets, shoes, golf balls and putters.

Main Telephone 01925 488 400
Main Fax 01925 488 411
Primary Address
1030 Europa Boulevard
Gemini Business Park
Warrington, Cheshire WA5 7YW
England

American Golf Contacts

Contacts (5/12)
Name Title City
Alan F. Chief Executive Cheshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01925 488 400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1030 Europa Boulevard
Gemini Business Park
Warrington, Cheshire
WA5 7YW
England

Daniel G. Marketing & Communications Director Cheshire
Phil B. Information Technology Manager Cheshire
Leanne M. Marketing Executive Cheshire
Craig B. Digital Marketing & Development Manager Cheshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
American Golf Centre ******

Agency Relationships


Brand Agency Service From To
******** **** ****** *********** public relations & social 2016 present

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WinmoEdge

Digital, Branding Opps: Vuln. account American Golf taps Brandnation for PR and online emphasis


Subject: Sports, TV, Direct Mail, Press, Radio, Digital, Sponsorship.

Company: American Golf has retail stores in the UK and Ireland and offers a range of golf equipment including clothing, drivers, package sets, shoes, golf balls and putters.

Opportunity: The vulnerable account has tapped Brandnation to handle all non-golf-specific broadcast, press and online PR. The agency will also manage American Golf's events including National Long Drive Championships.

Agencies-- this only supports the idea that newly-appointed Director of Marketing and Communications Daniel Gathercole is "on the brink" of invoking major shifts to American Golf's marketing strategy. 

Pitch with an emphasis to attract sports-obsessed millennials and golf enthusiasts. An integrated campaign will work best and agencies should keep watch throughout 2016 and be prepared to pounce.

Golfing season is in full swing and will last into Q4 so sellers should reach out now to pick up those promotion pounds. 

Additional Information

The following information was originally published 20 May

Media Spend: In 2014 the company spent over £1 million on media primarily across TV and direct mail, with some being put towards radio, press and digital. The next year saw similar spending across radio, TV and press with a lot less put towards direct mail and digital. Peak spending periods occurred in the middle of the year in Q2-Q3.

Experience: Mr Gathercole started as a marketing executive for Cleveland Golf then moved to Golf Down Under as marketing manager. He later worked for Kitbag, arvato Bertelsmann – Sports Division and became head of marketing at Elite Welfare Management. His specialties include strategy, eCommerce, sponsorship, social media and new business development. 

Competitors: Include Kitbag, JD Sports.

American Golf
Europa Boulevard, Gemini Business Park, Warrington, Cheshire WA5 7YW, 01925 488 400

Mr Daniel Gathercole
Director of Marketing and Communications 
daniel.gathercole@americangolf.co.uk

Mr Craig Brooking
Digital Marketing & Development Manager
craig.brooking@americangolf.co.uk