DHL | Company Profile, Marketing Contacts, Media Spend, Brands
DHL is one of the worlds largest courier companies. The company offers international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its global customers.
|Main Telephone||0208 818 8000|
DHL ContactsContacts (5/11)
|Chris S.||Chief Operations Officer - UK, Ireland & Nordics||London|
Sample of Associated Brands
|Jonathan P.||Vice President, Business Development||London|
|James H.||Vice President, Business Development & Account Management||London|
|Matthew W.||Vice President, Development - Europe||London|
|Mel B.||Vice President, Operations - Retail||London|
|Parcel2go Com - Online Dispatch||*|
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On the Brink – Score 64: UPS appoints local marketing director ahead of biggest marketing period
Company: The United Parcel Service (UPS -Winmo), one of the world’s largest package delivery companies.
Despite overall slow growth in the region, the company’s international business surpassed $2 billion in annual adjusted operating profit for the first time last year. With the global e-commerce logistics market expected to grow at 9.69% between 2016-2020, UPS is strategically aligning its leadership and marketing budget to stay ahead of its rivals. (research here)
Favouring TV and digital, UPS often ships out most of its marketing pounds in Q2, unlike other carriers that often save a big push for the parcel industry's busiest period from September to December. Those with a leg in news, shopping, sports and technology should have an advantage. Agencies should get on this soon as changes could take place as early as December.
Experience: Mr Harkness has been with UPS since 1999, working his way up from account executive to, most recently, director of revenue management and business planning in the Asia Pacific. In between, he led event and sponsorship activity for UPS in retail industry associations and helped with strategic business planning in Atlanta, Georgia.
Media Spend: After lowering ad spend in 2014, UPS caught back up last year and nearly surpassed 2013 in Q2 alone. Last year’s increase was due to an increase in TV and press advertising. UPS currently sponsors Ferrari Formula 1, college sports and golf teams.
Digital Breakdown: In the last 12 months, UPS has run 215 standard display ads with 346 publishers, 1% which were mobile. Of those ads, 81% ran site direct versus programmatic among top ad destinations including takepart.com, businessesforsale.com and businessweek.com. In addition, the brand ran 23 high impact ads and 31 video ads over the last year.
For comparison’s sake, the last 12 months saw 40% more display ads run than the prior 12 months, running on twice as many destinations.
Target Audience: The company experienced increased consumer demand in the UK from retail and high-tech sectors last year among both B2B and B2C.
Competitive Analysis: Consumers are becoming more familiar and reliant on click and collect, be it through retailers own store or 3rd party parcel stores and lockers, so this is an increasingly competitive space. Price and conveniences are the key drivers behind consumers using the service, so there are constant price wars between the market’s biggest competitors including UK Mail Group, Royal Mail Group and DHL.
Additional Executive Shifts: In early Feb. UPS put former international president David Abney into the newly-combined role of CEO and chairman to succeed Scott Davis. In January, the company hired Adam Banks to oversee domestic and European hub operations into the UK.
Agency Roster: At last check, UPS still worked with long-time media agency partner Ogilvy London.
United Parcel Service
UPS House, Forest Road, Feltham, London, TW13 7DY, England, 08457 877 877
Mr Kiel Harkness
Marketing Director United Kingdom, Ireland and Nordic Countries