BASF | Company Profile, Marketing Contacts, Media Spend, Brands
Based in the UK and Ireland, BASF provides raw materials for companies across multiple industries.
|Main Telephone||0161 485 6222|
|Main Fax||0161 486 0891|
BASF ContactsContacts (5/9)
|John B.||Chief Technology Officer, PAM Technology - Performance Chemical||Cheshire|
Sample of Associated Brands
|Steve H.||Director, Human Resources & Legal - Europe North||Cheshire|
|Mark M.||Commercial Director||Cheshire|
|Geoff M.||Sustainable Development & Communications Director||Cheshire|
|Chris W.||External Communications Manager||Cheshire|
|Basf - Corp||*******|
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TV, Online Opps: BASF hands global media account to Blue 449
Subject: TV, Digital, Video.
Company: BASF provides raw materials for companies across multiple industries.
Opportunity: The company just awarded Carat.
The remit encompasses running a major corporate branding campaign in the UK, France, U.S., Spain, China and India.
This comes as BASF started spending in TV again this year after taking a break in 2014. The chemicals giant will continue its “we create chemistry” campaign that launched in 2012 and was continued by M&C Saatchi when they won the account in 2013.
Digital Breakdown: Running pretty much the same game on digital this year, BASF has published more ads directly, as opposed to via programmatic, according to Moat UK.
Out of the 44 display, 33 high impact and three video ads this year, only 5% published via an ad exchange or server. This year, BASF has shown higher display activity in May on news and business publishers such as nationalgeographic.com and theweek.co.uk. Video ads reached higher daily activity points in September on arts & entertainment and news publishers including cracked.com, nytimes.com and theguardian.com.
Media Spend: Nielsen doesn’t paint a pretty picture as spending summaries have declined since 2013, pretty rapidly. The good news, though is they’ve already spend nearly as much as the entire year of 2014 in the first half of the year. They’ve already spent £83.6m in TV this year after having been absent from the pillar entirely last year.
PO Box 4 Earl Road, Cheadle Hulme, Cheshire SK8 6QG, 0161 485 6222
Mr. Mark Bennett
Mr. Ian Berrie
Middlesex House, 34 – 42 Cleveland Street, London W1T 4JE, 020 7447 7500
Ms. Lizzie Andrew