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BASF | Company Profile, Marketing Contacts, Media Spend, Brands




Based in the UK and Ireland, BASF provides raw materials for companies across multiple industries.

Main Telephone 0161 485 6222
Main Fax 0161 486 0891
Primary Address
PO Box 4
Earl Road
Cheadle Hulme, Cheshire SK8 6QG
England

BASF Contacts

Contacts (5/9)
Name Title City
John B. Chief Technology Officer, PAM Technology - Performance Chemical Cheshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0161 485 6222
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: PO Box 4
Earl Road
Cheadle Hulme, Cheshire
SK8 6QG
England

Steve H. Director, Human Resources & Legal - Europe North Cheshire
Mark M. Commercial Director Cheshire
Geoff M. Sustainable Development & Communications Director Cheshire
Chris W. External Communications Manager Cheshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Basf - Corp *******

Agency Relationships


Brand Agency Service From To
**** - **** **** *** media buying unknown present
**** - **** **** *** media planning unknown present
**** - **** *&* ******* creative 2013 present

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WinmoEdge

TV, Online Opps: BASF hands global media account to Blue 449


Subject: TV, Digital, Video. 

Company: BASF provides raw materials for companies across multiple industries.

Opportunity: The company just awarded Carat

The remit encompasses running a major corporate branding campaign in the UK, France, U.S., Spain, China and India.

This comes as BASF started spending in TV again this year after taking a break in 2014. The chemicals giant will continue its “we create chemistry” campaign that launched in 2012 and was continued by M&C Saatchi when they won the account in 2013. 

Digital Breakdown: Running pretty much the same game on digital this year, BASF has published more ads directly, as opposed to via programmatic, according to Moat UK. 

Out of the 44 display, 33 high impact and three video ads this year, only 5% published via an ad exchange or server. This year, BASF has shown higher display activity in May on news and business publishers such as nationalgeographic.com and theweek.co.uk. Video ads reached higher daily activity points in September on arts & entertainment and news publishers including cracked.com, nytimes.com and theguardian.com. 

Media Spend: Nielsen doesn’t paint a pretty picture as spending summaries have declined since 2013, pretty rapidly. The good news, though is they’ve already spend nearly as much as the entire year of 2014 in the first half of the year. They’ve already spent £83.6m in TV this year after having been absent from the pillar entirely last year. 

basf

BASF
PO Box 4 Earl Road, Cheadle Hulme, Cheshire SK8 6QG, 0161 485 6222

Mr. Mark Bennett
Marketing Coordinator
mark.bennett@basf.com

Mr. Ian Berrie
Marketing Manager
ian.berrie@basf.com

Blue 449 
Middlesex House, 34 – 42 Cleveland Street, London W1T 4JE, 020 7447 7500

Ms. Lizzie Andrew
Account Director
lizzie.andrew@blue449.com