Marks & Spencer | Company Profile, Marketing Contacts, Media Spend, Brands
Marks & Spencer multinational retailer. The company sells men's, women's, and children's clothes, as well as food, home furnishings, gifts and beauty products, through online and retail operations.
|Main Telephone||020 7935 4422|
Marks & Spencer ContactsContacts (5/32)
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|Steve R.||Chief Executive Officer||London|
|Helen W.||Chief Financial Officer||London|
|Dominic F.||Communications Director||London|
|Laura W.||Executive Director, Multichannel eCommerce||London|
|Marks & Spencer||********|
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Review Imminent Update: M&S puts RKCR/Y&R on the defense, sellers and agencies should strike
Subject: TV, Outdoor, Print, Radio, Direct Mail, Digital, In-Store.
Company: Marks & Spencer, the multinational retailer.
Opportunity: The Review Imminent account is moving quick, having put its integrated creative account up for review this week.
The review is said to involve only WPP agencies and incumbent Mindshare handles media for now.
Specialty and media agencies should be contacting immediately while M&S is open to approaches. Strategy shifts are approaching as the retailer attempts to revitalise its clothing sector and the retailer is more poised than ever to partner with multiple agencies.
, DV noted the promotion of Patrick Bousquet-Chavanne from executive director of marketing and international to executive director of customer, marketing and M&S.com. The company is looking to integrate its store brand with digital, after in-store sales declined and online sales steadily increased last year.
The following was originally published on 17 May.
Media Spend: According to Nielsen, for 2014, total measured media was £42.3m, a 24% drop from 2013. Spend in 2015 was closer to £60m. Increases were seen primarily in TV, Press and Direct Mail.
Digital Breakdown: Per Moat, over the last 12 months, M&S has run 413 standard ads with 2,449 publishers (<1% mobile). Of those, 43% ran site-direct. The retailer has also run 2,086 high impacts and 52 video ads. Top destiantions have included britain-magazine.com, nme.com and ebay.co.uk.
Restructuring: Changes made by Mr Rowe will reduce its 20-strong management team for better customer focus. Those departing include Digital Director David Walmsley, Kidswear and Home Director Stephanie Chen, International Director Costas Antimissaris, Product Presentation Director Florence De Boosere, Middle East Regional Director Mark Koprowski and Style Director Belinda Ear.
CFO Ms Helen Weir has assumed responsibility for strategy implementation, and on the back end a new ‘Operating Committee' made up of executive directors from food, womenswear, international, retail, communications, and HR, has formed.
Target Markets: The core customer at M&S remains middle-aged women, while M&S hopes desperately to target the younger generation. says that ‘the 25-34 age group are the biggest online clothes shoppers and favour multichannel retailers.
Mr Patrick Bousquet-Chavanne
Executive Director of Customer, Marketing and M&S.com
Mr Steve Rowe
Ms Erin Roy
Head of Digital Marketing