John Lewis | Company Profile, Marketing Contacts, Media Spend, Brands
London-based John Lewis is a retailer of clothing, accessories, and footwear for men, women, and children, as well as housewares.
|Main Telephone||020 7828 1000|
|Main Fax||020 7592 6333|
John Lewis ContactsContacts (5/26)
Sample of Associated Brands
|Paul C.||Chief Information Officer||London|
|Becky B.||Director, Marketing||London|
|Craig I.||Customer Director||London|
|Peter C.||Customer Experience Director||London|
|John Lewis - Corp||********|
|**** ***** - ****||******* ******** ***||Media Buying, Media Planning||2014||present|
|**** ***** - ****||****||direct||2014||present|
|**** ***** - ****||********* ******||CRM||2013||present|
|**** ***** - ****||****** *****||Public Relations||unknown||present|
|**** ***** - ****||*********||communications||2015||present|
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West Elm hopes to “further differentiate” from competition & grow UK presence
Subject: Print, Digital, Social, Display, Millennials, CRM, Social Media, Adtech.
Opportunity: A year after John Lewis.
The agreement will include a West Elm shop-in-shop at John Lewis’ Oxford Street flagship store and an online presence at johnlewis.com. This being a big step, the company still believes there is plenty of opportunity to expand and “further differentiate” themselves from competition. The parent company also expects a slower Q3, despite leading sales growth of the West Elm brand.
“It has never been more clear that in addition to our proprietary product line, strong brands, and multichannel model, we need to continue to lead and invest in our supply chain to drive down costs and increase customer service,” President and CEO Laura Alber told shareholders recently.
Target Audience: West Elm is a trendy, higher-end and modern furniture brand that targets millennials, which is why the brand focuses on digital, mobile, social, experiential and promoting sustainable practices.
Digital Breakdown: Moat UK reports that the West Elm brand has run 10 standard and three high impact ads with 152 publishers (<1% mobile) so far this year. Half of this activity took place in August alone, while most of it went through a programmatic exchange of some sort.
Marketing Strategy: Typically launch a summer campaign, continually increasing e-commerce and digital advertising, while including bespoke marketing. Traditional is also part of Williams-Sonoma’s marketing mix, particularly print and e-marketing programmes. (read more here)
West Elm's current strategy relies heavily on social media and content marketing. A campaign earlier this year had a focus on the brand's socially responsible business practices with a focus on new online and digital ad revenue.
The parent company is also focusing on “aggressive” customer acquisition this year, so higher spending will be included on the back half of the year.
In the Q4 earnings call, WS CEO Laura Abler said West Elm will have new marketing initiatives, new test models for conversion and acquisition and will remain highly-focused on the mobile customer experience.
West Elm Workspace will offer office systems, private office products, lounge seating and accessories and is intended to fill an “identified need” in the market in 2015.
Agency Roster: As of now, Droga5 New York handles West Elm’s creative account, a first AOR for the brand named earlier this year.
3250 Van Ness Avenue, San Francisco, CA, 94109, USA, +1 (415) 421-7900
Mr Rad Zajdel
Store Manager, West Elm London
Mr. Felix Carbullido
Chief Marketing Officer & Executive Vice President
Ms Cara Schlanger
V.P. Global eCommerce & Marketing