B&Q | Company Profile, Marketing Contacts, Media Spend, Brands
B&Q, headquartered in Hampshire, is a leader home improvement and garder centre retailer. The company operates over 300 stores in the UK and Ireland.
|Main Telephone||0 333 0143 098|
|Main Fax||023 8025 7480|
B&Q ContactsContacts (5/9)
|Michael L.||Chief Executive Officer||Hampshire|
Sample of Associated Brands
|James A.||Director, Integrated Communications||Hampshire|
|Andy G.||Director, Omni-Channel||Hampshire|
|Richard S.||Customer & Marketing Director||Hampshire|
|Chris G.||Director, Brand, Proposition & Insight||Hampshire|
Who is the Chief Executive Officer of B&Q?
Who is the marketing contact for Retail Stores & Chains in Hampshire
What is the email of the Director, Integrated Communications of B&Q?
What is direct phone of the Director, Omni-Channel of B&Q?
Who is the Media Buying, Media Planning agency of B&Q?
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Q4 Opps: Former Account in Jeopardy owner Kingfisher to consolidate media buying
Subject: Digital, Radio, Outdoor, TV, Online, Female Engagement.
Opportunity: The former vulnerable account's owner has put its £60m media buying business into review as part of a planned Europe-wide consolidation.
The review, which is reportedly still in the early stages, will include all Kingfisher brands, including B&Q and ScrewFix and is in line with CEO Véronique Laury's "One Kingfisher" strategy. Kingfisher has not reviewed media since 2012, when MEC won Screwfix, adding to the agency's responsibilities for B&Q.
This is on the heels of reporting flat sales last year and bolstering its marketing team by hiring former McDonald's C-suite officer Pierre Woreczek as chief customer officer as well as a slew of B&Q marketing shifts. (more Partners Andrews Aldridge to handle its customer experience business in February.
B&Q has raised female-engagement advertising efforts in the last six months, so line up for revenue approaching in Q2 and Q4 this year.
Media Spend: B&Q spent £62.2m last year with increases in TV, radio, outdoor and door drop. Kingfisher uses outdoor, radio, targeted marketing, value perception ploys, in-store price messaging. Q2 and Q4 are the biggest pushes. Screwfix spent £15m last year, down from £17m in 2014, where TV, press and direct mail take the lead.
Digital Breakdown: Moat reports that Kingfisher and B&Q have run 140 standard ads with 1,301 publishers in the last 12 months, slightly less than the year prior. Of those, 6% were published site-direct. Kingfisher also ran 171 high impacts and 35 video ads. Top destinations included thesimsresource.com, totaljob.com and unrealitytv.co.uk.
ScrewFix has run 75 ads with 283 publishers during this time, 34% of which were published site-direct. The brand also ran seven video ads. Top destinations were bognor.co.uk, live.com and skysports.com.
Paddington Centre, 3 Sheldon Square, Paddington, London, W2 6PX, 020 7372 8008
Mr Pierre Woreczek
Chief Customer Officer
Mr John Mewett
Marketing Director, ScrewFix
Mr. Michael Durbridge
Director, Omni Channel, B&Q