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Morrisons | Company Profile, Marketing Contacts, Media Spend, Brands




Morrisons, headquartered in Bradford, England is a multi-channel retailer supermarket. Morrisons manufactures fresh food option and retails these food options in their stores throughout the UK.

Main Telephone 01274 261 000
Main Fax 01274 261 001
Primary Address
Hilmore House
Gain Lane
Bradford, West Yorkshire BD3 7DL
England

Morrisons Contacts

Contacts (5/7)
Name Title City
Darren B. Group Commercial Director West Yorkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01274 261 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Hilmore House
Gain Lane
Bradford, West Yorkshire
BD3 7DL
England

Rebecca W. Digital Marketing Manager West Yorkshire
Chris A. Senior Online Insight Manager West Yorkshire
Julian B. Head, Communications West Yorkshire
Sally D. Head, Digital Marketing West Yorkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Morrisons ********

Agency Relationships


Brand Agency Service From To
********* *** ****** ******* Media Buying, Media Planning unknown present
********* ******** ****** Creative 2016 present
********* ********** ****** Digital unknown present

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WinmoEdge

ATL, Digital Opps: Morrisons launches rebranding campaign ahead of Q4 festive spending


Subject: Supermarket, FMCG, Price Cut, Digital, Direct Mail, Radio, TV, Press, Outdoor, In-Store

Company: Morrisons, headquartered in Bradford, England, is a multi-channel supermarket chain that manufactures fresh food options and then retails to their stores.

Opportunity: As part of its Price Crunch campaign launched this February,  the supermarket chain is cutting close to 900 products by 20 per cent. Morrisons is shifting focus from just price differentiation to include the value of its everyday family essentials.

Creative agency discount retailers threaten to damper success with expansion.

After releasing its first quarter trading figures in May, Morrisons is hoping to continue its growth from last year and we wouldn't be surprised if you see a similar late Q3-Q4 push to benefit from family festive spending. ATL and digital sellers in particular should reach out within the next few months to be considered.

In addition to Publicis, the chain works with MullenLowe London with digital.

Additional Information

Media Spend: Last year, Morrisons spent over £4.3 million on media across TV, press and direct mail, with some put towards outdoor, radio and digital. Early 2016 is seeing similar spending with more in digital. 

Digital Breakdown: In the last 12 months, according to Moat, the supermarket has run 143 standard display ads on 723 publishers, with most displayed programmatically as only 21% were site direct. Additionally, 99 high impact ads and 49 video ads were run. This is a slight decrease from year to date 2014 but again, Q1 of this year has already seen a digital increase. News, technology and computers are the top publishing categories.

Competition: Lidl.

Morrisons
​Hilmore House, Gain Lane, Bradford, West Yorkshire BD3 7DL, 01274 261 000

Mr Andy Atkinson
Group Marketing and Customer Director
morrisonsplc.co.uk

Ms Sally Davies
Head, Digital Marketing
sally.davies@morrisonsplc.co.uk

Mr Alex Rogerson
Head, Marketing - Retail
alex.rogerson@morrisonsplc.co.uk