Bovis Homes | Company Profile, Marketing Contacts, Media Spend, Brands
Bovis is a real estate firm that sells homes across the UK.
|Main Telephone||01474 876 200|
|Main Fax||01474 876 201|
Bovis Homes ContactsContacts (3)
|David R.||Chief Executive Officer||Kent|
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|Annette H.||Director, Sales & Marketing||Kent|
|Deidre A.||Marketing Manager||Kent|
|Bovis Homes - House Builders||*****|
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Bovis Homes' lower profit margin expectations follow hire of new sales, marketing director
Subject: Press, Outdoor, Radio, Internet.
Company: Bovis Homes is a real estate firm that sells homes across the UK.
Opportunity: The real estate firm saw shares drop 11% after warning investors that planning delays and labour shortages may curb annual profit margins. The firm’s operating profit margin is expected to be only marginally ahead of the prior year (17% increase).
This news comes just four months after Sales and Marketing Director Annette Hurst joined the firm, succeeding Ms. Angela McKimmie, who held the role for seven months and is currently looking for a new position elsewhere. She probably reports to Group Marketing Director Kevin Wilkins, who has been with the company since 2005, overseeing brand development, PR and CRM.
The firm launched two new regions in the second half of 2015, West Midlands and East Midlands, created by splitting Bovis’ existing Central region. This was an effort to improve operational focus on a regional level.
Experience: Ms. Hurst joined Bovis in Aug. from NV Consultancy Services, where she was the MD & owner. Prior to that, she was head of residential development sales at Savills. She spent about six months at Peabody Housing as the sales and marketing director, after a year and a half at South Central Management as head of sales and marketing. She held the same role at Swan New Homes before that.
Media Spend: Nielsen reports Bovis Homes spent £250k in 2013, £121k in 2014 and only £33k in the first half of 2015.
Agency Roster: PHD Media handles media planning and buying, while Bovis Homes handles creative in-house. In 2013, Bovis Homes retained The Market Creative to help develop a retail sales strategy as the firm was looking to move away from traditional housebuilding sales and towards more of a retail-focused strategy.
The Manor House, North Ash Road, New Ash Green, Longfield, Kent DA3 8HQ, 01474 876 200
Ms. Annette (Smalley) Hurst
Sales and Marketing Director
Mr. Kevin Wilkins
Group Marketing Director
Mr. Wayne Bennett
Sales and Marketing Director