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NI Group Limited | Company Profile, Marketing Contacts, Media Spend, Brands

NI Group Limited is a British newspaper publisher, and a wholly owned subsidiary of News Corporation. The company currently publishes The Times, The Sunday Times, and The Sun newspapers

Main Telephone 020 7782 6000
Main Fax 020 7782 7968
Primary Address
One London Bridge Street
London, London SE1 9GF

NI Group Limited Contacts

Contacts (5/28)
Name Title City
Christina S. Chief Technology Officer London
Sample of Associated Brands
Email: *****@*******.***
Main Phone: 020 7782 6000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One London Bridge Street
London, London

Catherine N. Chief Marketing Officer - The Times & The Sunday Times London
Kate B. Chief Marketing Officer - The Sun London
David D. Chief Operating Officer London
Rebekah B. Chief Executive Officer London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Sunday Times *
The Times *
News International Newspapers *
The Sun *
Scottish News Of The World *

Agency Relationships

Brand Agency Service From To
**** ** *** ***** ******** ******* ******** digital unknown present
**** ** *** ***** **** creative unknown present
*** *** ******** ******* ******** Digital unknown present
*** *** ****** digital unknown present
*** *** **** creative unknown present

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News Corps moves into video advertising realm with help of newly-acquired ad tech Unruly

Update (21 September): Reportedly, News Corp is taking its struggle in advertising and seeking to solve it with the acquisition of global video ad platform Unruly for a sum of almost £114m.

Unruly will report to newly-appointed Rebekah Brooks (see below) and will operate as a stand-alone business. The hope is that this digital and social platform will “serve as a catalyst for brands”, according to CEO of News Corp Robert Thomson.

Unruly will ideally “complement” the “traditional editorial and commercial expertise” of News Corp brands and publishers, providing “contemporary insight into how people read, watch, buy and sell in the digital era”.

Ms. Brooks commented that as the “cutting-edge technology and video expertise” of Unruly will allow New Corps to accelerate its digital growth. This acquisition comes just after video adtech firms Unruly and Videology entered an agreement where each can mutually benefit from the other’s resources. Videology advertisers will have access Unruly's proprietary Liquid Layout Engine, which adapts video ads to the design and layout of publishers' desktop, tablet and mobile sites.

Subject: Innovation, Branding, Digital, Global, Social Media.

Company: News Corp, a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world.

Opportunity (02 September): News UK is making some important leadership shifts which may be helpful in the company's efforts to bring its portfolio of brands back to profitability. Ms. Rebekah Brooks is once again sat in the chief's seat of the News Corps UK division after resigning four years ago in light of a phone-hacking scandal (of which she was cleared one year ago).

Ms. Brooks will replace Mr. Mike Darcy who is set to leave. In addition, The Sun has appointed a new editor with the promotion of Mr. David Dinsmore from his former role as director of operations.

The two will work together to push against the rise of rivals, offset dwindling print circulations and counter the constantly-growing number of digital publications. The Sun's monthly circulation has fallen as it struggles most against The Daily Mail.

Keep a close on watch on this company in its struggles and potential changes to come with marketing leadership.

Struggle: The global media company is still struggling with advertising when it comes to The Sun.

Some steps they are currently taking “to address this issue” include “new products to encourage engagement and to help drive higher traffic” and taking a “deeper role” in its programmatic ad exchange, while also increasing monetisation of video and mobile, which News Corp believes “are drivers of future growth,” Chief Executive Robert Thomson said on an earnings call reporting Q4 2015 results.

Furthermore, News UK reported year-over-year declines across segments, particularly retail, IT and telecom, utilities and automotive during the financial year. The company is making additional efforts to better monetise its digital offerings and broaden its advertiser base.

Some new products already launched include its new website Mansion Global, which acts “to create a premier international and digital luxury real estate platform in English, Chinese, and Spanish.” 

Digital Breakdown: Moat UK reports that News Corp has run 69 standard, 7 high impact and 10 video ads so far in August 2015. (with 317 publishers, 2% of which were mobile).

For perspective's sake, they've run 420 standard, 196 high impact and 181 video ads so far this year, with 2,201 publishers, 2% of which were mobile. Of these, 51% were published directly, as opposed to through an ad server or other programmatic platform.

February has the highest daily activity on all publishers, with top publishers including large paper and sports categories, as far as desktop ads are concerned. Mobile was most actiive in Feb.-Apr. on large paper publishers and video ads have run pretty consistently all year on movie publishers, including

At the same time, The Sun has run 94 standard, 1 high impact and 3 video ads since Aug. 2014 with 2,242 publishers, 1% of which were mobile.

Of these, 32% were published directly as opposed to through programmatic. The highest point in daily activity happened in Nov. and Dec. last year, video hit its high point in May and mobile really started happening this month.

As a publisher, has had 99 standard ads run since Aug. last year, compared to the 571 standard ads run in the US during the same time period.

They really would benefit from getting a better system on their programmatic platform, which the UK side only sees 11%, while the US side only uses programmatic to place ads. Key UK advertisers, 53 in total and 4% being mobile, include Macmillan Cancer Support, Aldi, Sunplay, Xero and Fisher Investments UK.

Agency Roster: Wunderman worked on the direct marketing account last year.

News Corp (NI Group Limited)
3 Thomas More Square, London, E98 7XY, 020 7782 6000

Ms. Kate Bird
Brand Director, The Sun

Ms. Rachel Ovel
Head of Marketing, The Sun

Mr. Stig Abell
Managing Editor, The Sun

Ms. Louise Crosby
Digital & Vertical Integration Director

Mr. David Waterhouse
Global Head of Content and PR

Mr. Timur Cetin
Business Development Director (EMEA)

Mr. Eddie Tomalin
Senior Digital Marketing Manager, EMEA & APAC

Ms. Hayley Strang
Events and Marketing Manager

13-15 Rathbone Street, London, W1T 1LY, 020 7079 9800

Ms. Sally Brooks
Media Planner & Buyer