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Channel 4 Television Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Channel 4 Television Corporation is a publicly owned media company. The company owns and operates public-service television broadcaster, Channel 4.

Main Telephone 020 7396 4444
Main Fax
Primary Address
124 Horseferry Road
London, London SW1P 2TX
England

Channel 4 Television Corporation Contacts

Contacts (5/17)
Name Title City
Peter C. Agency Principal London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7396 4444
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 124 Horseferry Road
London, London
SW1P 2TX
England

Dan B. Chief Marketing & Communications Officer London
Alex M. Chief Executive Officer London
Glyn I. Group Finance Director London
Jonathan A. Sales Director London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Hat Trick Prodn - Tv Prodn Co *
E4 - Tv Channel *******
Channel 4 - Tv ********
Film4 - Tv Channel *
Silver River Tv - Tv Prog *

Agency Relationships


Brand Agency Service From To
******* * - ** *** ** Media Buying, Media Planning unknown present
******* * *** *** ** Media Buying, Media Planning 2015 present
** - ** ******* *** ** Media Buying, Media Planning 2015 present
***** - ** ******* *** ** Media Buying, Media Planning unknown present
*** ***** ***** - ** ***** ** *** ** Media Buying, Media Planning 2015 present

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WinmoEdge

Digital Opps: Channel 4 appoints a sports agency ahead of Formula One and 2016 Paralympics progra...


Subject: TV, Digital, Social Media, Millennials, Outdoor, Cinema.

Company: Channel 4 Television Corporation (

Opportunity: Appointed sports agency Pitch PR to help promote its Formula One and 2016 Paralympics programming. Working on efforts to drive awareness and engage Rio viewers to turn to Channel 4 in September, the agency will also launch the channel’s Formula One coverage, which will cover 10 live ad-free races per season. Sellers should reach out for promotional ad buys ahead of these events, as well look to secure some of its annual digital ad GBPs that are yet to be spent. 

With over 11m registered viewers including half of all 16-34 year olds in the UK, Channel 4's data strategy focuses on growing viewer connectivity through its digital service All 4 using personalisation and participation to deepen a two-way relationship with the Channel 4 audience. OMD UK for media buying and planning. 

Additional Information

Media Spend: Spent £10.39m in total measured media in 2014, about the same as in 2013 when spend declined by nearly 27% from 2012. Over the last two years, Channel 4 increased spend in media and TV, while slightly decreasing outdoor. Spending is fairly even throughout the year. 

Executive Shift: Harry Dromey was E4 and Social Media.

Channel 4 Television Corporation
124 Horseferry Road, London, SW1P 2TX, 020 7396 4444

Mr. Harry Dromey
Group Marketing Manager, Entertainment
hadromey@channel4.co.uk

Mr. Jonathan Lewis
Head, Digital Innovation & Partnerships
jolewis@channel4.co.uk

Mr. Daniel Engelsman
Digital Experience Planner & XMP Digital Planner, Channel 4
020 3023 4500 
daniel.engelsman@omduk.com