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Colgate-Palmolive Company | Company Profile, Marketing Contacts, Media Spend, Brands




Colgate-Palmolive Company is a consumer product company. The company manages its business in two product segments: Oral, Personal and Home Care, and Pet Nutrition.

Main Telephone 01483 302 222
Main Fax 01483 303 003
Primary Address
Guildford Business Park
Middleton Road
Guildford, Surrey GU2 8JZ
England

Colgate-Palmolive Company Contacts

Contacts (5/10)
Name Title City
Ana S. Marketing Director - UK & Ireland Surrey
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01483 302 222
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Guildford Business Park
Middleton Road
Guildford, Surrey
GU2 8JZ
England

Rob M. Associate Director, Digital & eCommerce - Europe Surrey
Kathrin R. Digital Marketing Manager - Palmolive & Sanex Surrey
Julia K. Marketing Manager, Personal Care Surrey
Mariana R. Global Customer Development Manager Surrey

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Palmolive - Liquid Hand Wash *
Palmolive - Ayurituel Rge *
Colgate Palmolive - Corp *****
Colgate *****
Sanex *******

Agency Relationships


Brand Agency Service From To
******* *** ****** ******* Media Buying, Media Planning 2010 present
******* - *** ****** ****** *** *** ****** ******* media buying & planning 2010 present
******* - *** ***** *** *** *** ****** ******* media buying & planning 2010 present
******* - **** ******** **** *** ****** ******* media buying & planning 2010 present
******* - *** ******** *** ****** ******* media buying & planning 2010 present

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WinmoEdge

Digital, Traditional, Q3 Opps: Colgate uses Google BrandLab for 360 campaign, hinting at more to come


Subject: Paid Media, Video, Display, TV, In-Store, Print, TV, Sponsorship. 

Company: Colgate-Palmolive Co, global consumer goods giant split into two segments: Oral, Personal and Home Care, Pet Nutrition.

Opportunity: As it turns out, the former Google.

Therefore, sellers should go after these types of ad buys while the company is still in the middle of its two biggest spending periods (Q2 and Q3). CEO Ian Cook recently said the company’s “current plan would see [them] increasing advertising spend year-on-year, both absolutely and as a percentage to sales.” 

Firstly, the FMCG giant believes driving traditional and in-store will drive consumer engagement through to the retail level. More recently, he said that “digital advertising is more efficient than the traditional print, television, radio, billboard type of advertising.”  So there are two paths to sellers’ success here. MEC United Kingdom handles media. 

Additional Information

The following was originally published on 08 Feb

Media Spend: Spent £24.4m in total measured media in 2014, mostly in TV, followed by Press. Q2 and Q3 of the traditional calendar year are priority spending periods. Areas of spend also include digital, magazine, sponsorship and OOH. 

Digital Breakdown: Last year, Colgate-Palmolive ran 81 standard display ads, 73% of which were run publisher-direct versus programmatic, according to Moat UK. In addition, it ran 333 high impact and 23 video ads, mostly advertising for Colgate toothpastes.

There was a total of 51 destinations, 4% of which were mobile, with top sites including boots.com, womenshealthmag.com, mumsnet.com and ebay.co.uk. Video ads were more frequent on news publishers including huffingtonpost.co.uk and telegraph.co.uk.  While less standard ads were run in 2014, the company showed up on 900+ more destinations.

Product Launches: Plans to introduce the Colgate Total Deep Clean toothpaste, the Colgate 360° Expert White Toothbrush Plus Pen, the Palmolive Gourmet shower gels and Palmolive Skin Garden line into the region this year.

Audience: For its pet nutrition line, the company hopes to engage the increasing millennial vet population. The other segments go after mostly women, with some particular targetted of millennial mums and their school-aged children.  

Colgate-Palmolive Co
Guildford Business Park, Middleton Road, Guildford, Surrey, GU2 8JZ, England, 01483 302 222

Ms. Julia Kaye
Group Brand Manager
julia_kaye@colpal.com

Ms Ana Sanchez
Marketing Director – UK & Ireland
ana_sanchez@colpal.com

Mr Colin Morrison 
Retail Marketing Director, UK & Ireland Group
colin_morrison@colpal.com

Mr Phillip Sue
Digital Account Manager
phillip.sue@mecglobal.com