Coty | Company Profile, Marketing Contacts, Media Spend, Brands
Coty, is headquartered in New York, New York with offices in the UK and around the world. Coty is a global cosmetics holding company that represents body care products, fragrances, color cosmetics and skin.
|Main Telephone||020 8971 1300|
|Main Fax||020 8947 9928|
Coty ContactsContacts (5/22)
|Camillo P.||Executive Vice President, Category Development & Chief Executive Officer||London|
Sample of Associated Brands
|Allie K.||Vice President, Global Media||London|
|Sandy H.||Vice President & head, Luxury - Beamly||London|
|Sarah P.||International Marketing Director||London|
|Champa B.||Senior Global Trade Marketing Director - Consumer Beauty||London|
|Rimmel - Make Up Range||*******|
|****** - ****** ******** **** ***||******||Media Buying, Media Planning|
|********** - ********** ***** ****||******||Media Buying, Media Planning||2015||present|
|****** ***** - **** ***||******||Media Buying, Media Planning||2015||present|
|***** - ****||******||Media Buying, Media Planning||2015||present|
|******* ****||******||Media Buying, Media Planning||2015||present|
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TV, Female Engagement Opps: Coty announces planned structure after merger with P&G Specialty Beauty
Subject: Print, TV, Digital, Social Media, Outdoor, Mobile, In-Store, Experiential, Sponsorship.
Company: Coty, headquartered in NYC, is a global beauty products manufacturer. Coty's core products include fragrances, colour cosmetics and skin care under brands such as Sally Hansen, Marc Jacobs, Calvin Klein and Stetson.
Opportunity: After putting creative and digital up for review for its cosmetics portfolio, comprising brands like Bourjois, Rimmel London and Sally Hansen, the beauty manufacturer has announced a new leadership lineup. The following new executives will take their place in October 2016, when Coty officially merges with P&G Specialty Beauty. Until the merger is officially complete, current Coty and P&G Specialty Beauty execs remain responsible for current duties in the region. The new commercial headquarters for the UK and Ireland division of the combined companies will be in Wimbledon, London.
The new executives include current Wella MD and 25-year P&G veteran Daniel Minney to become GM, Coty Consumer Beauty, UK & Ireland. Former BIC and Unilever GM and marketer Alexis Vaganay has been appointed GM, Coty Luxury, UK & Ireland. UK native and 20-year sales and management executive most recently at Wella, Andrew Kelsall has been appointed GM, Coty Professional Beauty, UK & Ireland.
Female-focused ad sellers should pitch high ROI integrated print, TV, in-store, online and mobile that will engage Coty's core female customer segments. Keep in mind that increasing spend is “consistent” with Coty's plans but smarter investments are certainly the priority going forward. Focus on Rimmel and Sally Hansen since they're receiving a larger ad push lately, especially across mobile.
OMD resigned the account earlier this year.
The following was originally published on 15 Apr
Media Spend: Coty spent £10m in 2014, splitting the majority between TV and press. Rimmel and Sally Hansen get most of this spending.
Reorganisation: The company will now be reorganised into three divisions: Coty Luxury (fragrances & skincare), Consumer Beauty (colour cosmetics, retail hair colouring, styling products & body care) and Professional Beauty (hair and nail salon professional services).
A newly-formed ‘Growth & Digital' department, headed up by Chief Growth & Digital Officer Camillo Pane, will help with digital marketing and brand growth and innovation, with each division run by its own president, overseen by Coty's senior executive team and main boss (Chairman and interim CEO Bart Becht). Furthermore, Mr. Jean Mortier will retire from Coty, remaining as a special advisor to the CEO until June 2016. Mr. Edgar Huber will succeed him as president of global markets.
When the merger is final, Coty's executive management team will make its way to London, but remain incorporated in the U.S. and continue to trade on the NY Stock Exchange. (full details here)
Digital Breakdown: Rimmel London has run 22 standard display ads with 74 destinations (3% mobile) in the last 12 months, according to Moat. This was in addition to 23 high impact and six video ads. Out of the display ads run, 10% were run site-direct, leaving the majority to programmatic. Top ad destinations included tesc.com, elleuk.com and cosmopolitan.co.uk. Sally Hansen has run 17 standard ads with 134 publishers in the last year, 46% running site-direct. Top ad destinations have included similar ones to Rimmel.
St Georges House, 5 St Georges Road, Wimbledon, London SW19 4DR, 020 8971 1300
Ms. Natalie Christoforou
Global Digital Manager, Rimmel
Mr. Fraser McEwan
Marketing Manager – Rimmel