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Staples | Company Profile, Marketing Contacts, Media Spend, Brands




Staples is an internationally based office supply company. Office products, supplies, and furniture are sold through retail locations, online, and catalog operations. Staples is made up of two contract divisions, Staples National Advantage and Staples Business Advantage target multi-regional and regional companies, respectively.

Main Telephone 01494 469 200
Main Fax 01494 469 282
Primary Address
Hampden Court
Kingsmead Business Park
High Wycombe, Buckinghamshire HP11 1JU
England

Staples Contacts

Contacts (5/11)
Name Title City
Patrick L. Vice President Retail, Europe & Managing Director, Retail - UK Buckinghamshire
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: 01494 469 200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Hampden Court
Kingsmead Business Park
High Wycombe, Buckinghamshire
HP11 1JU
England

Ewan M. Human Resources Director - UK & Ireland Buckinghamshire
Shazia H. Marketing Specialist Buckinghamshire
Paulette B. Online & Retail Trade Manager Buckinghamshire
Deborah B. Loyalty Programme Manager Buckinghamshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Staples *******

Agency Relationships


Brand Agency Service From To
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WinmoEdge

Q3 Campaign Imminent: Staples taps Havas Media Manchester


Subject: Digital, TV, B2B, In-Store, National, Regional, Q3. 

Company: Staples is an internationally based office supply company.

Opportunity: The former Havas Media Manchester to its media planning and buying business, following a competitive pitch. The agency will work on a £3m budget covering national, local and in-store campaigns here. 

Last year, ahead of the busy gifting season, Staples positioned itself as “the destination for everything customers need to pack and ship gifts seven days a week during the busy holiday season,” according to Chairman and CEO Ron Sargent. 

Staples faces price matching challenges in a competitive marketplace across Europe, which it will be working on in addition to driving reward, next-day delivery and end-to-end strategies for the B2B customer. 

Look for continued spending in digital and omni-channel areas as Staples looks to evolve from paper based to digital based marketing. Q3 is its biggest spending period, so a campaign or two are imminent sellers.  

Additional Information

Incumbent: Carat and ZODG London previously held the account.

Media Spend: Spent £6m last year, down from £8m in 2014. These annual totals, tracked by Nielsen, tally up media spend across TV, radio, press, door drop, direct mail and digital.

Digital Breakdown: Per Moat, Staples has run 50 standard display ads with 82 publishers so far this year. Of those, nearly all were published using programmatic. Top destinations have included reddit.com, yahoo.com and windowscentral.com. Staples also ran three video ads, also skewing towards programmatic publishing, on publishers including tickld.com, youtube.com and walesonline.co.uk. 

For context, Staples ran 14 standard ads with seven publishers (14% mobile and 3% direct) during the same period last year. 

Competitors: Staples’ biggest rival has been Office Depot. Amazon.com is also one.

Staples
Hampden Court Kingsmead Business Park High Wycombe, Buckinghamshire HP11 1JU England, 01494 469 200

Mr. Patrick Legro
Vice President Retail Europe & Managing Director, Retail - UK
patrick.legro@staples.com

Ms. Shazia Hasnain
Marketing Specialist
shazia.hasnain@staples.com

Mr Menno Kroese
Print & Media Manager (based in Amsterdam)
menno.kroese@staples.com