BNY Mellon | Company Profile, Marketing Contacts, Media Spend, Brands
Base in New York, NY, US, BNY Mellon is a global investment company for individual, corporations, and institutions.
|Main Telephone||020 7570 1784|
|Main Fax||020 7893 6030|
BNY Mellon ContactsContacts (2)
|Suresh K.||Senior Executive Vice President & Chief Information Officer||London|
Sample of Associated Brands
|Gerald H.||Managing Director||London|
|Bank of New York Mellon||*|
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Digital, CRM Opps: Axa Investment Managers calls global integrated ad review
Subject: Traditional, Social, TV, Print, OOH, Digital, Experiential, Sponsorship, Baby Boomers.
Company: AXA (Winmo), globally recognised brand in insurance and financial services.
Opportunity: Still reviewing its main UK ad account, AXA has called a global integrated pitch for its investment managers division. Agencies are lining up to secure the advertising, CRM and digital work. Axa Investment Managers currently works with a number of agencies.
Sellers should stay tuned for campaign activity likely to follow the review. AXA works with Havas Media Group's .
The following was originally published on 12 Feb
Media Spend: The company increased its media spend last year with a huge splurge in Q3, reaching nearly £1m more in the first three quarters than all of 2014 when the total was £2.4m. TV, radio and internet get the bulk of its spend.
Digital Details: Last year, AXA Insurance ran a total of 238 standard display ads with 1,767 publishers, 7% of which were mobile. Of those, 10% were run publisher-direct with top ad destinations such as independent.co.uk, linkis.com, standard.co.uk, insurancetimes.co.uk and linkedin.com. In addition it ran 59 standard display ads and 29 video ads. There was a peak between Aug. and Oct. but display activity was pretty active all year.
Executive Shift: Hired former October.
Competitive Analysis: A study by Baby Boomers planning to retire over the next 20 years.
Some prominent competitors may include BlackRock, who all are trying to find the proper balance between traditional and digital and favour sponsorship. These are in addition various other companies within the Asset Management industry, a very competitive global market place.
Phillips House Crescent Road Tunbridge Wells Kent TN1 2PL England, 01892 512 345
Ms Cheryl Toner
Group Marketing & Communications Director
Ms Hazel Pitchers
Global Head of Marketing for Axa Investment Managers