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BNY Mellon | Company Profile, Marketing Contacts, Media Spend, Brands




Base in New York, NY, US, BNY Mellon is a global investment company for individual, corporations, and institutions.

Main Telephone 020 7570 1784
Main Fax 020 7893 6030
Primary Address
160 Queen Victoria Street
London, London EC4V 4LA
England

BNY Mellon Contacts

Contacts (2)
Name Title City
Suresh K. Senior Executive Vice President & Chief Information Officer London
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 020 7570 1784
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 160 Queen Victoria Street
London, London
EC4V 4LA
England

Gerald H. Managing Director London

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bank of New York Mellon *

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WinmoEdge

Digital, CRM Opps: Axa Investment Managers calls global integrated ad review


Subject: Traditional, Social, TV, Print, OOH, Digital, Experiential, Sponsorship, Baby Boomers.

Company: AXA (Winmo), globally recognised brand in insurance and financial services. 

Opportunity: Still reviewing its main UK ad account, AXA has called a global integrated pitch for its investment managers division. Agencies are lining up to secure the advertising, CRM and digital work. Axa Investment Managers currently works with a number of agencies.

Sellers should stay tuned for campaign activity likely to follow the review. AXA works with Havas Media Group's .

Additional Information

The following was originally published on 12 Feb

Media Spend: The company increased its media spend last year with a huge splurge in Q3, reaching nearly £1m more in the first three quarters than all of 2014 when the total was £2.4m. TV, radio and internet get the bulk of its spend. 

Digital Details: Last year, AXA Insurance ran a total of 238 standard display ads with 1,767 publishers, 7% of which were mobile. Of those, 10% were run publisher-direct with top ad destinations such as independent.co.uk, linkis.com, standard.co.uk, insurancetimes.co.uk and linkedin.com. In addition it ran 59 standard display ads and 29 video ads.  There was a peak between Aug. and Oct. but display activity was pretty active all year. 

Executive Shift: Hired former October

Competitive Analysis: A study by Baby Boomers planning to retire over the next 20 years. 

Some prominent competitors may include BlackRock, who all are trying to find the proper balance between traditional and digital and favour sponsorship.  These are in addition various other companies within the Asset Management industry, a very competitive global market place.

AXA
Phillips House Crescent Road Tunbridge Wells Kent TN1 2PL England, 01892 512 345

Ms Cheryl Toner
Group Marketing & Communications Director 
cheryl.toner@axa-uk.co.uk

Ms Hazel Pitchers
Global Head of Marketing for Axa Investment Managers 
hazel.pitchers@axa-im.co.uk