E.T. Browne Drug | Company Profile, Marketing Contacts, Media Spend, Brands
New Jersey, US-based E.T. Browne is a retailer of skin and hair care products.
|Main Telephone||020 8418 9543|
|Main Fax||020 8554 7771|
E.T. Browne Drug ContactsContacts (1)
|Zahira B.||Marketing Director - UK & France||Essex|
Sample of Associated Brands
|Palmer's Body Butter Range||*|
Who is the Marketing Director - UK & France of E.T. Browne Drug?
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Digital, TV Opps: Palmer's skincare promotes brand manager to marketing director
Company: E.T Browne UK (Winmo), distributor of Palmer’s body, face and hair car products across Europe. Available at most major retailers in the UK including, Asda, Boots, Lloyds Pharmacy, Morrisons, Ocado, Sainsbury’s and Tesco.
Opportunity: Promoted seven-year Palmer’s brand manager Zahira Beddou to marketing director for UK and France. Prior to her promotion, Ms Beddou worked with brand entertainment agency Media Bounty to launch a campaign to support Breast Cancer Awareness Month that spanned social and digital media. Navigate Digital handled media planning.
Palmer’s is already a Top 10 body care brand in the UK, but awareness is not where it should be. As the brand celebrated its 175th anniversary last year, there was an increase in digital advertising. Sellers should reach out to secure revenue across sponsorship, TV and digital pillars, particularly those that have a large female audience.
Media Spend: Around £1.5m, spanning print, TV and digital.
Digital Breakdown: Moat reports that, in addition to running two video ads, Palmer’s has run eight standard ads with 19 publishers (11% mobile) in the last 12 months. Of those ads, 96% were published site direct versus programmatic. Top ad destinations included emmasdiary.co.uk, odometer.com and bounty.com.
Target Audience: Primarily targets pregnant women, mums and Gen X ladies. There are some products for men, but this is not their main focus.
Competition: Proactiv, Gold Bond, Olay, Neutrogena (Skin Care), L’Oreal Paris Skin Care
E.T Browne UK (Ltd)
Unit 5 Loughton Business Centre 5 Langston Road Essex, Essex IG10 3FL England, 020 8418 9543
Ms Zahira Beddou
Marketing Director UK & France
Mr Paul Johns