Back to All Companies

Everest | Company Profile, Marketing Contacts, Media Spend, Brands




Everest offers UK consumers specific home improvement products: windows, doors, conservatories, and solar panels.

Main Telephone 01707 875 700
Main Fax 01707 875 621
Primary Address
Everest House
Sopers Road
Potters Bar, Hertfordshire EN6 4SG
England

Everest Contacts

Contacts (5/9)
Name Title City
Roy S. Chief Executive Officer Hertfordshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01707 875 700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Everest House
Sopers Road
Potters Bar, Hertfordshire
EN6 4SG
England

Chris C. Vice President Hertfordshire
Alan J. Finance Director Hertfordshire
Georgina S. Marketing Manager Hertfordshire
Georgina D. Marketing Manager Hertfordshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Everest - Prod Rge *******

Agency Relationships


Brand Agency Service From To
******* - **** *** *** Creative unknown present
******* - **** *** *** ******** ***** Media Buying, Media Planning unknown present
******* - **** *** *** Digital, Media Buying, Media Planning 2016 present

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Executive Officer of Everest?

Who is the marketing contact for Home Related in Hertfordshire

What is the email of the Vice President of Everest?

What is direct phone of the Finance Director of Everest?

Who is the Creative agency of Everest?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

ATL, Digital Opps: Everest taps All Response ahead of imminent campaigns


Subject: TV, Print, Outdoor, Online, Home Improvement, DIY.

Company: Founded in 1965, Everest offers UK consumers specific home improvement products: windows, doors, conservatories, and solar panels.

Opportunity: Appointed All Response Media to handle its above-the-line media planning and buying. The agency previously held rival Anglian Home Improvements’ media account but dropped it for Everest’s business.

Mediacom to Tug. The brand looks to stay relevant in a saturated European market, worth £235 billion, driving forward in many channels. It’s TV advertising has featured the sports presenter, Craig Doyle, as a spokesman since 2008 and will continue to in future campaigns. 

Sellers should reach out immediately as Everest is planning across multiple platforms with ambitious data-driven goals. With over £6 million spent on above-the-line advertising, this home improvement company isn’t messing around.

Additional Information

The following was originally published on 31 Mar

Media Spend: In 2014, Everest spent over £12.8m on media primarily across TV, door drop, direct mail, and press, with little put towards digital.  Spending has remained similar in 2015 with over £9m in Q1-Q3. Also similarly, Everest slightly increased, but still gave little attention to digital.

Digital Breakdown: Moat reports that Everest ran 16 display ads on 14 publishers last year. Top ad destinations included showcasecinemas.co.uk, workingmums.co.uk, and outsideonline.com, almost all placed site direct versus programmatically. The company also ran 15 high impact ads and 8 video ads. For comparison, in 2014 2 display ads were run on 2publishers.

Target Market: Larger home improvement trade groups that buy in bulk and DIYers drive the consumer base which is forecast to increase over the next five years.

Competition: Homebase, Kingfisher make up this overcrowded marketplace.

Everest
Sopers Road, Potters Bar, Hertfordshire EN6 4SG, 01707 875 700

Ms Georgina Smith
Marketing Manager
georgina.smith@everest.co.uk

Mr Faseeh Shams
Brand Marketing Manager
faseeh.shams@everest.co.uk

Mr Anthony Threlfall
Head of Digital Marketing
anthony.threlfall@everest.co.uk