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Reckitt Benckiser | Company Profile, Marketing Contacts, Media Spend, Brands




Reckitt Benckiser is a multinational consumer goods company. The company manufactures, markets and sells household cleaning, health, hygiene, and specialty food products.

Main Telephone 01753 217 800
Main Fax 01753 446 416
Primary Address
103-105 Bath Road
Slough, Berkshire SL1 3UH
England

Reckitt Benckiser Contacts

Contacts (5/76)
Name Title City
Laurent F. Group Category Officer - Health & Head, Global Marketing & Reasearch & Development - Infant & Child Nutrition Berkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01753 217 800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 103-105 Bath Road
Slough, Berkshire
SL1 3UH
England

Paul B. National Account Controller Berkshire
John S. Global Consumer & Market Insights Director Berkshire
Volker S. Global Category Director, Sexual Wellbeing - Durex Berkshire
Mark C. Global Category Director, Healthcare Berkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Senokot - Laxative *******
Calgon - Water Softener *******
Reckitt Benckiser ******
Finish *******
Full Marks Soln - Head Lice Tre ******

Agency Relationships


Brand Agency Service From To
*** **** - **** *** ***** ********* ****** Creative 2017 present
*** **** - **** *** ****** Media Buying, Media Planning unknown present
**** ****** - ********** & ******* ****** Media Buying, Media Planning unknown present
******* - ***** ***** ********** ****** Media Buying, Media Planning unknown present
****** - ***** ******** ***** ********* ****** Creative unknown present

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Recent Discussions

Who is the Group Category Officer - Health & Head, Global Marketing & Reasearch & Development - Infant & Child Nutrition of Reckitt Benckiser?

Who is the marketing contact for Health care in Berkshire

What is the email of the National Account Controller of Reckitt Benckiser?

What is direct phone of the Global Consumer & Market Insights Director of Reckitt Benckiser?

Who is the Creative agency of Reckitt Benckiser?

Your personal LinkedIn network connections

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WinmoEdge

Campaign Imminent: Dettol, Lysol creative conslidated with McCann


Subject: TV, digital, video, online, sponsorship

Company: RB, better known as Reckitt Benckiser is one of the world's largest CPG companies. 

Opportunity:

Therefore, with 2016 likely already planned, sellers should start making introductions for Dettol's 2017 new campaign dollars. Historically, RB has planned the bulk of its advertising a year ahead, with planning begriming in January. This makes it even more imperative to be top-of-mind by January since larger supplemental budgets likely won't be available down the road.

An advantage should to to female focused sellers, particularly news and health/fitness, based on Dettol's display targeting since January, per stay on alert.

Additional Insight

Incumbent: Havas, which still handles media for Resolve, Durex and Easy-Off. Interestingly, RB also announced that Havas will work as lead creative and strategic partner on new strategic efforts, but didn't disclose what those are. We'll keep you posted as we learn more. 

Media Spend: Spent £20.3 million on measured media last year, up 25% from £16,3 million in 2014. Both years, TV made up almost all of Dettol's ad budget, according to Nielsen.

Digital Breakdown: Since January, banners and high impact ads have appeared on almost 730 publishers (<1% mobile), 62% of which were placed programmatically versus site direct. About 10 video ads have appeared on 309 publishers, 85% of which were placed programmatically, according to Moat. 

Desktop has mostly targeted news and health/fitness publishers like wedmd.com, patient.info, yahoo.com and wunderground.com. Interestingly, video is mostly targeting news, tech and entertainment sites, led by techcrunch.com, nytimes.com and boredomtherapy.com.

Reckitt Benckiser
Wellcroft House, Wellcroft Road, Slough, Berkshire SL1 4AQ, 01753 217 800

Julia Heneghan
Global Brand Marketing Manager - Lysol & Dettol
01753 217 800
julia.mellberg@reckittbenckiser.com