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Bayer | Company Profile, Marketing Contacts, Media Spend, Brands




Bayer is a multinational pharmaceutical and chemical company. Bayer Corporation operates through three divisions: Bayer HealthCare, Bayer CropScience and Bayer MaterialScience. Bayer Corporation provides prescription drugs, biological products, and biotechnology.

Main Telephone 01635 563 000
Main Fax 01635 563 393
Primary Address
Bayer House
Strawberry Hill
Newbury, Berkshire RG14 1JA
England

Bayer Contacts

Contacts (5/12)
Name Title City
Richard C. Global Marketing Director Berkshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01635 563 000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Bayer House
Strawberry Hill
Newbury, Berkshire
RG14 1JA
England

Dan C. Marketing Manager Berkshire
Zoe M. Business Development & Marketing Manager Berkshire
Juliane N. Group Brand Manager Berkshire
Raj S. Regional Sales Development Manager Berkshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bepanthen Ointment *
Rennie Indigestion Tablet R ******
Roche Products *****
Canesten *******
Bayer Products *******

Agency Relationships


Brand Agency Service From To
***** ******** ** Media Buying, Media Planning unknown present
***** ******** ******** ** Media Buying, Media Planning unknown present
***** ******** *** ****** creative unknown present
********* ******** ******** ** Media Buying, Media Planning unknown present
********* ******** *** ****** creative unknown present

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WinmoEdge

Campaign Imminent: Bayer Animal Health hands creative brief to retained PR AOR after pitch process


Subject: Sponsorships, Animals, Healthcare, Media, Social Media.

Company: Bayer Healthcare Animal Health (subsidiary of Bayer), one of the world's largest suppliers of veterinary medicinal products for use in household pets, horses and livestock.

Predicted Opportunity: Bayer Animal Health has expanded the brief of its long-term PR agency, Pegasus. after a competitive pitch. The brief sees the launch of the new The Inseparables' campaign this month (see ad above)

The campaign promotes Bayer’s flea and worm protection products, Drontal and Advantage. and will run on a variety of channels, including social, digital display, a new website and a stand at Crufts annual dog show. The campaign marks the union of the Drontal and Advantage brans, to increase compliance and raise awareness of the importance of regular parasite protection.

Therefore, reach out now to secure media and event revenue since the campaign will run throughout the year.

Further Insight

Media Spend: The company spent £5.2m on measured media for 2014, a 26% decrease from 2013. 2013 spend was 23% lower than 2012. TV received the bulk of budget and marginal spend went to press and direct mail.

Decision Makers on the Move: Last May, Bayer Animal Health brought on a new head of marketing, James Crawford, who has a range of leadership and commercial experience in the Animal Health, Agricultural & Pharma sectors.

animal.health@bayer.com

Mr. James Crawford
Head of Marketing
james.crawford@bayer.com

Mr. Joe Brice
Head of Corporate Affairs and Brand
joe.brice@bayer.com