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Bernard Matthews | Company Profile, Marketing Contacts, Media Spend, Brands




Bernard Matthews Foods is a British farming and food products business, specializing in turkey products. The company's products are sold at grocery retailers throughout Europe.

Main Telephone 01603 872 611
Main Fax 01603 873 609
Primary Address
Great Witchingham Hall
Norfolk, Norfolk NR9 5QD
England

Bernard Matthews Contacts

Contacts (5)
Name Title City
Andrew S. Human Resources Director Norfolk
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01603 872 611
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Great Witchingham Hall
Norfolk, Norfolk
NR9 5QD
England

Charlotte U. Brand Manager Norfolk
Hannah M. Marketing Controller Norfolk
Karina Z. Marketing Manager Norfolk
Katherine H. Assistant Brand Manager Norfolk

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Bernard Matthews - Prod Rge *

Agency Relationships


Brand Agency Service From To
******* ******** - **** *** ***** ********* ********** Public Relations 2015 present
******* ******** - **** *** ********** ***** ****** ******* Media Buying, Media Planning 2005 present

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WinmoEdge

Bernard Matthews hires COO, launches new brand identity & chicken range


Subject: In-Store, TV, Sponsorship, Social, Press.

Company: Bernard Matthews Foods is a British farming and food products business, specialising in turkey products. The company’s products are sold at grocery retailers throughout Europe.

Opportunity: Bernard Matthews has appointed Mr. Andy Deutsch to the new role of chief operating officer. This comes right as the food company launches is new £3m brand identity, starts The Simpsons sponsorship on Channel 4 and introduces British chicken to its product portfolio. 

The sponsorship deal was formed around the same time Bernard Matthews appointed Isobel Advertising, which had been its lead creative since 2008. 

New packaging including new branding will be introduced in three phases, starting last month until early 2016. The new logo features a more contemporary feel and has been rolled out across social media, email marketing, PR and the TV sponsorship mentioned. See what they have planned for next year and how you can help them out after a busy holiday.

Experience: Mr. Deutsch has been in the food industry for more than three decades, having held a variety of senior positions at Vion, Northern Foods and Fisher Foods.

Agency Roster:  Bernard Matthews appointed Weber Shandwick late last year to handle consumer marketing. Initiative Media London Limited has handled media planning and buying since 2005. 

Bernard Matthews
Great Witchingham Hall, Norfolk NR9 5QD, 01603 872 611

Mr. Rob Burnett
COO
rob.burnett@bernardmatthews.com

Ms. Lorna Cousins
Marketing Controller – Communications
lorna.cousins@bernardmatthews.com

Initiative Media London Limited 
42 St. John’s Square, London EC1M 4EA, 020 7663 7000

Mr. Chris Appleton
Digital Account Manager
chris.appleton@uk.initiative.com