Bernard Matthews | Company Profile, Marketing Contacts, Media Spend, Brands
Bernard Matthews Foods is a British farming and food products business, specializing in turkey products. The company's products are sold at grocery retailers throughout Europe.
|Main Telephone||01603 872 611|
|Main Fax||01603 873 609|
Bernard Matthews ContactsContacts (5)
|Andrew S.||Human Resources Director||Norfolk|
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|Charlotte U.||Brand Manager||Norfolk|
|Hannah M.||Marketing Controller||Norfolk|
|Karina Z.||Marketing Manager||Norfolk|
|Katherine H.||Assistant Brand Manager||Norfolk|
|Bernard Matthews - Prod Rge||*|
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Bernard Matthews hires COO, launches new brand identity & chicken range
Subject: In-Store, TV, Sponsorship, Social, Press.
Company: Bernard Matthews Foods is a British farming and food products business, specialising in turkey products. The company’s products are sold at grocery retailers throughout Europe.
Opportunity: Bernard Matthews has appointed Mr. Andy Deutsch to the new role of chief operating officer. This comes right as the food company launches is new £3m brand identity, starts The Simpsons sponsorship on Channel 4 and introduces British chicken to its product portfolio.
The sponsorship deal was formed around the same time Bernard Matthews appointed Isobel Advertising, which had been its lead creative since 2008.
New packaging including new branding will be introduced in three phases, starting last month until early 2016. The new logo features a more contemporary feel and has been rolled out across social media, email marketing, PR and the TV sponsorship mentioned. See what they have planned for next year and how you can help them out after a busy holiday.
Experience: Mr. Deutsch has been in the food industry for more than three decades, having held a variety of senior positions at Vion, Northern Foods and Fisher Foods.
Agency Roster: Bernard Matthews appointed Weber Shandwick late last year to handle consumer marketing. Initiative Media London Limited has handled media planning and buying since 2005.
Great Witchingham Hall, Norfolk NR9 5QD, 01603 872 611
Mr. Rob Burnett
Ms. Lorna Cousins
Marketing Controller – Communications
Initiative Media London Limited
42 St. John’s Square, London EC1M 4EA, 020 7663 7000
Mr. Chris Appleton
Digital Account Manager