Warburtons | Company Profile, Marketing Contacts, Media Spend, Brands
British bakery Warburton's produces a wide variety of baked goods, such as breads, muffins, and crumpets.
|Main Telephone||01204 523 551|
|Main Fax||01204 532 283|
Warburtons ContactsContacts (5/9)
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|Kate F.||Regional Retail Development Manager||Lancashire|
|Kevin F.||Financial Controller - Commercial Finance||Lancashire|
|Iain L.||Brand Marketing Director||Lancashire|
|Warburtons - Corp||*******|
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Account in Jeopardy- Score 83: Warburtons loses marketing director, hires Mondelez exec as commercial director
Subject: TV, Digital, Outdoor, Press, Social, Online.
Company: Warburtons, the largest bakery in the UK, produces a wide variety of baked goods, such as breads, muffins, and crumpets.
Opportunity: Ahead of four-year marketing director Mark Simester's n, the bakery has welcomed former Mondelez MD Phil Greenhalgh as commercial director.
While it is not certain if Greenhalgh is a direct replacement for Simester, he is a new decision maker at the now vulnerable account and is worth reaching out to.
Warburtons reported a 2.4% drop in operating profits for the year ending 26 September 2015. The loss was blamed on “pressure on gross profit margins in our core product areas”, while competition for market share is becoming more volatile.
On a positive note, the bakery has seen a surge in gluten-free sales at its Newburn Bakehouse, which has led to further investments for the product portfolio to meet growing demand and changing consumer trends. Chairman Jonathan Warbuton said these investment plans and the company's "family ownership structure" means that the bakery is "uniquely positioned to invest for the long term."
Sellers should look for revenue tied to planned product launches within this portfolio H2. Agencies should
WCRS won the account in 2012, both right at or beyond the average agency tenure of 2.5-3 years.
Experience: Greenhalgh spent the last two years as Mondelez International managing director for the UK. Prior to this he was a sales director for three years. He joined MOndelez from Cadbury.
Media Spend: Spent £12.1m last year, 15% up from 2014 spending. This Nielsen-tracked measured media includes TV, press and outdoor from last year, in addition to radio and digital from 2014. The brand spends in ATL and BTL marketing including social and experiential.
Target Audience: Women aged 25-40, youth
Competitors: Some potential competitors could include Aryzta.
Hereford House Hereford Street Bolton, Lancashire BL1 8JB England, 01204 523 551
Mr Phil Greenhalgh
Ms Gemma Monaghan
Marketing Manager - Advertising and Media