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Premier Foods | Company Profile, Marketing Contacts, Media Spend, Brands




Premier Foods plc is a British food manufacturer. The company markets several brands including Hovis, Mr Kipling, Ambrosia, Sharwood's, Loyd Grossman, Oxo, Bisto and Batchelors.

Main Telephone 01727 815 850
Main Fax 01727 815 982
Primary Address
Premier House
Centrium Business Park
St. Albans, Hertfordshire AL1 2RE
England

Premier Foods Contacts

Contacts (5/32)
Name Title City
Gavin D. Chief Executive Officer Hertfordshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01727 815 850
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Premier House
Centrium Business Park
St. Albans, Hertfordshire
AL1 2RE
England

Alastair M. Chief Finance Officer Hertfordshire
Delphine G. Marketing Controller - Sharwood's Hertfordshire
Michelle W. Brand Director - Cake Portfolio Hertfordshire
Helen W. Marketing Director, Grocery Hertfordshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Hovis - Bread *****
Batchelors - Super Rge ******
Sharwoods - Prod Rge ******
Bisto - Range *******
Mr Kipling - Prod Rge *****

Agency Relationships


Brand Agency Service From To
******** ***** ** Media Buying, Media Planning 2013 present
******** *** ****** Creative unknown present
***** ******* ***** ** Media Buying, Media Planning 2013 present
***** ***** ** Media Buying, Media Planning 2013 present
********** - ***** *** ***** ** Media Buying, Media Planning 2013 present

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WinmoEdge

Premier Foods puts focus on desserts, home baking as consumer trends hurt sales


Subject: Outdoor, Press, TV, In-Store, Millennials, Holiday Marketing, Shopper Marketing, Social Media.

Company: Premier Foods plc is a British food manufacturer. The company markets several brands including Hovis, Mr Kipling, Ambrosia, Sharwood's, Loyd Grossman, Oxo, Bisto and Batchelors.

Opportunity: This month the British food manufacturer has gained a new director of the desserts and home baking division, Ms. Grace Liljemark. She’s most likely leading efforts to turn around Premier Foods’ sweets category, which faces the challenge of consumers behavioural shifts as they go for healthier alternatives. 

When This could be blamed on intensifying debates over the dangers of sugars, a general consumer trend of adopting a more health-conscious attitude and the recession. 

Consumers who do bake at home at least once a week are gathered to be between the ages of 25-34, parents with kids under 16 and large households of five or more people. Thus, baking brands may focus on family and generations passing down this life skill. 

Experience: Ms. Liljemark was most recently a global brand marketer for Reckitt Benckiser, where she’s held brand, category and marketing jobs in the U.S., Australia and UK since 2002. Most recently, she spearheaded long term strategic planning on a global level for the company, focusing on a commercial strategy, best practices and portfolio management. RB has recently increased its marketing focus on digital and instore, which may show a correlation to Ms. Liljemark’s strategy. 

Marketing Hike: This summer we told you that Premier Foods was planning to increase its consumer marketing expenditure materially in 2015/16 with brand investments, despite an expected challenging trading environment. 

We also told you the company was planning to launch new products in the Sweet Treats and ambient desserts categories over the next few months, after seeing a surprising gain in this category during Q1. These product launches were to include Cadbury Hot Cakes and Cadbury Amaze Bites, supported by TV advertising “with eight of the Company's brands planned to benefit from such investment in this financial year”.

Premier Foods recently extended the Cadbury Cakes portfolio, its most popular brand, by offering new bitesize brownies. The miniature move here was a smart attempt as Brit adult snackers are much more likely to grab a small bite over a whole cake. 

Agency Roster: Last worked with BrandOpus last month on a new brand identity.

 

Premier Foods 
Premier House, Centrium Business Park, St. Albans, Hertfordshire, AL1 2RE, 01727 815 850

Ms. Grace Liljemark **
Director, Desserts & Home Baking
grace.liljemark@premierfoods.co.uk

Ms. Jo Agnew
Head, Cadbury Cakes & Lyons
jo.agnew@premierfoods.co.uk

Mr. Darryl Curtis
Head, Seasonal Cake
darryl.curtis@premierfoods.co.uk

Ms. Lisa-Jo Harvey **
Senior Brand Manager – Homebaking
lisa-jo.harvey@premierfoods.co.uk

**Server could not allow for verification, but this matches company format and should be correct.