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Burton's Biscuit Company | Company Profile, Marketing Contacts, Media Spend, Brands




Burton's Biscuit Company, headquartered in St. Albans, Hertfordshire is a food production company that manufactures biscuits.

Main Telephone 01727 899 700
Main Fax 01727 899 701
Primary Address
Charter Court
74-78 Victoria Street
St. Albans, Hertfordshire AL1 3HX
England

Burton's Biscuit Company Contacts

Contacts (5/11)
Name Title City
Nick F. Chief Executive Officer Hertfordshire
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: 01727 899 700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Charter Court
74-78 Victoria Street
St. Albans, Hertfordshire
AL1 3HX
England

Simon B. Chief Operating Officer Hertfordshire
Isabel L. Senior Insight Manager Hertfordshire
Sarah S. Financial Controller Hertfordshire
Chris T. Senior National Account Manager - Asda Hertfordshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Wagon Wheels *
Jammie Dodgers *****
Burton's Biscuit Company ******
Cadbury Biscuits ****
Maryland Cookies ******

Agency Relationships


Brand Agency Service From To
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******'* ******* ******* *** Creative 2017 present
******* ******** ** ****** Media Buying, Media Planning 2011 present
******* ******** *** Creative 2017 present
****** ******* ** ****** Media Buying, Media Planning 2011 present

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WinmoEdge

H2 Agency Opps: Burton's Biscuit appoints digital agency, but media and creative could be next


Subject: Digital, Branding, CRM, Media, Manufacturing, Biscuits, Expansion.

Company: Burton's Biscuit Company –  the only major biscuit manufacturer in the UK focussed solely on biscuits; manufactures Maryland cookies, Cadbury biscuits, Dodgers, Wagon Wheels, Lyons' Biscuits and other savoury snacks.

Opportunity: The former Be Wonderful to carry out eight short videos for an international conference and internal communications as part of an already planned 2016 and beyond international strategy. 

Agencies - don't stop here. Burton's not only appointed Mandy Bobrowski as its UK&I marketing director a month after we initially scored the account, but it looks as if the company's first MD Ian Deste is looking for a new role after only six months. 

New decision makers coming in make current agency relationships more vulnerable, especially as the company has been with AORs VCCP for more than six years, well beyond the average tenure of 2.5-3 years. 

Sellers - the brand has been pouring investments into greater production and expansions of its current product portfolio in order to appeal to a broader audience. Go after ATL opps in H2 as promotions synced to festive celebrations should be top of mind for the company. 

Additional Information

Media Spend: Spent £3.2m in 2014, mainly in TV during H1. Last year saw spending more weighted during H2. 

Executive Shifts: In January, the company promoted Isabel Lydall to insight manager to manage return on investment. A year ago in June 2015, Burton's appointed its first ever managing director over the UK and Ireland, Mr. Ian Deste. This followed the departure of CMO Stuart Wilson in May 2015, who had been with Burton's since 2010

Competitor: United Biscuits

Burton's Biscuit Company
Charter Court 74-78 Victoria Street St. Albans, Hertfordshire AL1 3HX England, 01727 899 700

Mr. Matthew Graves
International Marketing Manager
matt.graves@burtonsbiscuits.com

Ms Mandy Bobrowski
UK & I Marketing Director
mandy.bobrowski@burtonsbiscuits.com

Mr. Ian Deste
Managing Director, UK and Ireland
ian.deste@burtonsbiscuits.com