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Kellogg's | Company Profile, Marketing Contacts, Media Spend, Brands




Kellogg's is a multinational food manufacturing company. The company primarily manufactures cereal, but also offers snacks, convenience foods, frozen breakfast foods, and meat alternatives.

Main Telephone 0161 869 2000
Main Fax 0161 869 2100
Primary Address
The Kellogg Building
Talbot Road
Manchester, Greater Manchester M16 0PU
England

Kellogg's Contacts

Contacts (5/13)
Name Title City
Clare F. Commercial Director, Snacks - UK&I Greater Manchester
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 0161 869 2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: The Kellogg Building
Talbot Road
Manchester, Greater Manchester
M16 0PU
England

Gareth M. Commercial Director Greater Manchester
Richard G. Global Director, eCommerce Customer Development Greater Manchester
Al W. Commercial Strategy Director Greater Manchester
Alison L. UK Communications Manager Greater Manchester

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Coco Pops *******
Crunchy Nut Corn Flakes *******
Pringles *******
Krave Milk Chocolate ******
All Bran *****

Agency Relationships


Brand Agency Service From To
*** **** ***** ** Media Buying, Media Planning 2008 present
*** **** ********* Digital unknown present
******* ******* ****** ********* Digital unknown present
******* ******* ****** ***** ** Media Buying, Media Planning 2008 present
**** ****** ********* Digital unknown present

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WinmoEdge

Social Media Opps: Top 5 advertisers spending more on optimisation, digital and in-store experience


The following brands are skating into H2 with plans to optimise social, mobile and digital advertising as to captivate the attention of Gen Z and Millennials audiences. 

Readers should go after revenue tied to imminent campaigns targeting a younger group of fashion-obsessed millennials, food-loving families, sportswear buyers and social butterflies, galore!

 

Cherokee Global Brands

Opportunity: After launching the Tony Hawk lifestyle brand in the UK and Europe through a partnership with Sports Direct in January, Cherokee is seeing positive growth in the area across all branded products. 

The global company is known to work directly with retailers to bolster marketing in-store, drive POS conversion and launch outdoor, social, digital, online and video campaign activity. 

This summer should see a big push, particularly for Tony Hawk, while Cherokee has drastically increased digital advertising ahead of back-to-school season. Sellers should go after potential summer and BTS revenue, keeping in mind plans next spring and summer for more music festivals sponsorship. 

Contact: Ms Jacqui Wakefield, Account Manager UK and Europe, jacquiw@cherokeeglobalbrands.com

Ted Baker

Opportunity: The fashion label has selected Chase PR to cover all jewellery offerings, after tapping Aduro Communications for brand awareness. Ted Baker is set to launch a new luxury range for 2017 and non-traditional and digital sellers should reach out within the year. Digital advertising has doubled in the last 12 months and eCommerce sales last year soared. Sellers in millennial fashion should reach out ahead of BTS and AW fashion lines. Those with a large affluent young adult male and female audience should have an advantage.

Contact: Ms. Hayley Lidgett, Global Marketing Manager, hayley.lidgett@tedbaker.com

Lidl

Opportunity: Digital advertising increased immensely in the last year thanks to the grocer ramping up paid ad investments and earned media. Lidl recently brought on 360i to manage social media. Data-driven creative will be their approach and sellers should expect a Q3-Q4 launch targeting mums. Social media sellers should especially reach out.

Contact: Mr. Sam Gaunt, Head of Media, sam.gaunt@lidl.co.uk

The Hain Celestial Group

Opportunity: The company, which owns brands Tilda and Ella's Kitchen, is looking to reinvest £62m to double growth in the next three years. The group is looking to drive growth by investing strategically in enhanced trade, marketing innovation and insights for its top 15 brands, in particular Ella's Kitchen, Tilda and Terra.

Integrated sellers in FMCG and female-centric markets should reach out now as summer picnics are underway and keep in mind the festive season fast approaching. Most of these brands are moving away from TV and focused on driving engagement among millennials using social media and video. (read more here

Contact: Ms Lesley Woodwood, Marketing Director, Tilda, lesley@tilda.com

Kellogg's

Opportunity: After a six-month long process, Kellogg's has announced it will retain both Pringles and Wholesome brands along with noting a Keebler cookie push planned for this H2. 

There are plans to drive pointed and visually impactful media for crucial development over the next three years. ATL and digital sellers should reach out to benefit from mums spending the pounds this picnic season, as well as festive season.

Contact: Ms. Clare Furlonger, UK & Ireland Commercial Director Snacks, clare.furlonger@kellogg.com