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Jordans & Ryvita Company | Company Profile, Marketing Contacts, Media Spend, Brands




Ryvita is a packaged goods manufacturer and subsidiary of Associated British Foods. The company creates healthy rye-based snacks such as crackerbread, crackers, and crispbread, sold in grocery retailers.

Main Telephone 01767 318 222
Main Fax
Primary Address
Stratton Business Park
Market Garden Road
Biggleswade, Bedfordshire SG18 8QB
England

Jordans & Ryvita Company Contacts

Contacts (5/12)
Name Title City
Kyrsten H. Marketing Manager Bedfordshire
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: 01767 318 222
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Stratton Business Park
Market Garden Road
Biggleswade, Bedfordshire
SG18 8QB
England

Elliot H. Senior Brand Manager Bedfordshire
Mia H. Senior Brand Manager Bedfordshire
Lucy S. Senior Digital Media Manager Bedfordshire
Tessa L. Marketing Manager Bedfordshire

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Jordans - Cereal Range *******
Jordans - Country Crisp Cereal *
Ryvita - Crispbread Range *******
Ryvita - Prod Rge ******

Agency Relationships


Brand Agency Service From To
******* - ****** ***** ***** ****** Media Buying, Media Planning unknown present
******* - ******* ***** ****** ***** ****** Media Buying, Media Planning unknown present
****** - ********** ***** ***** ****** Media Buying, Media Planning unknown present
****** - **** *** * ************** digital & public relations 2016 present
****** - **** *** ***** ****** Media Buying, Media Planning unknown present

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WinmoEdge

Digital Opps: Ryvita hires W for 6-figure influencer engagement campaign


Subject: Digital, Online, Social, TV, Cinema. 

Brand is a packaged goods manufacturer and subsidiary of Associated British Foods.

Opportunity: Appointed W to a six-figure multimedia PR, digital and influencer engagement campaign as part of a one-year contract with the option to extend later on. The agency will help the brand deal with ongoing FMCG challenges such as health-related concerns, which from the agency’s perspective also present some “huge opportunities to marketeers.” Furthermore, W will build out the brand’s digital presence under its newly-created digital division, led by newly-appointed Head of Digital Joe Barnes. Sellers should look for revenue opportunities tied to upcoming campaigns and ahead of Q4, one of its biggest spending periods. Maxus handles media. 

Additional Information

Media Spend: Spent £7m in 2014, splitting the majority between press and TV with some digital and cinema added to the mix on a much smaller scale. Traditional Q1 and Q4 are when the brand spends the most

Digital Breakdown: Per Moat, in the last 12 months, Ryvita has run 18 standard display ads with 140 publishers (<1% mobile). Nearly all of these were published using some type of programmatic tool. Top destinations included weather.com, inc.com and online-convert.com. In the prior 12 months, the brand ran eight standard ads with 248 publishers (10% mobile). 

Agency Roster: Creature London handles creative. 

Jordans & Ryvita Company
Stratton Business Park Market Garden Road Biggleswade, Bedfordshire SG18 8QB England, 01767 318 222

Mr. Lee Smith
Head, Marketing
lee.smith@jordansryvita.com